Digital Content Producer
At a glance
Mid-level Content Creation role at Nexstar. LA, Alexandria · full-time.
Pay not stated Content Creation salary
growthroles summary, based on the employer's posting.
What you'll do
- Use audience data, feeds, alerts, social media and regional coverage to spot trends and develop stories
- Write daily flip stories, shaping them for search traffic, page views and time spent on the site
- Track competing coverage across the DMA so you catch stories other outlets have published
- Package and promote partner-feed stories, arrange interviews, and correct copy to meet AP style
- Research and report news, then engage with viewers through social media posts and replies
What you bring
- At least two years in a digital or print newsroom, or equivalent experience
- A bachelor’s degree in communication, marketing or journalism, unless equivalent experience substitutes
- Strong AP style and SEO writing, with headlines and social posts built to earn clicks
- Familiarity with Google Analytics, Chartbeat, Social Flow and WordPress
Who this fits
This role suits a digital newsroom producer who can work quickly under deadline pressure, juggle coverage and adapt during breaking news or severe weather. You'll need sound editorial judgment, comfort contacting sources cold, and flexibility in your schedule. Rare travel may be required.
From the employer
The Digital Content Producer will use data to make decisions about audience interest trends. The DCP will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites. While the producer will largely work from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.
- Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories
- Write daily “flip” stories (avg. 3-5 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
- Constantly monitor competition to ensure no “flip” stories across the DMA are missed
- Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.)
- Arranges interviews with people who can provide information about stories
- Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial AP style and formatting guidelines
- Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
- Determines a story’s emphasis, length and format, and organizes material accordingly
- Researches and analyzes background information related to news stories to be able to provide complete and accurate information
- Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Receives assignments and evaluates leads and tips to develop story ideas
- Checks reference materials such as books, news files or public records to obtain relevant facts
- Ensures that all content meets company standards for journalistic integrity and production quality
- Interacts with viewers/users on social media sites
- Performs special projects and other duties as assigned
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- Proficiency in AP Style writing and SEO best practices
- Clever headline writer that gets readers to click
- Works with urgency, minimum 60 words-per-minute typing speed
- Ability to generate high engagement social media posts with link click-throughs
- Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress
- Excels in fast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage
- Excellent communication skills, both oral and written with the ability to ad lib when required
- Comfortable with cold calling to develop stories
- Highly detail-oriented with excellent judgment
- Ability to multi-task; flexible with schedule in times of breaking news, severe weather, etc.
- High digital aptitude in respect to latest CMS and social media updates and trends
- Takes initiative to seek out and understand new digital news applications and resources
- Possesses journalistic integrity and understanding of viewer needs and expectations
- Can communicate, coordinate, and collaborate with other members of the office
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
EDUCATION/EXPERIENCE: Two years of experience in digital or print newsroom. Achieved a Bachelor's Degree in Communication, Marketing, Journalism. Equivalent experience may substitute.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.
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