Sr. Program Manager - Product Marketing

NetApp netapp.com Open · verified Oct 22, 2026

San Jose Senior Product Marketing

At a glance

Senior Product Marketing role at NetApp. San Jose · $185,000–$225,000 base.

SalaryStated by NetApp

$185,000 – $225,000

Base salary for this role, in USD per year, as published in the posting.

This role, from NetAppOur estimate for the market: $179,313–$222,000Median $204,138

The range includes the market median of $204,138 for senior product marketing roles in San Jose.

Worked out from 12 postings that stated pay, median $204,138. Last updated Oct 22, 2026.

RoleProduct Marketing

SenioritySenior

LocationSan Jose

Base pay$185,000–$225,000

PostedOct 20, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Steer priority product launches from tiering and planning through execution, then review what happened afterward
Build launch plans with owners, milestones, dependencies and risk responses, and lead readiness checks and executive go/no-go reviews
Align product marketing, product management, sales enablement and corporate marketing on launch scope, timing and deliverables
Coordinate launch-day work, resolve emerging issues, and flag risks and progress to senior leaders
Run strategic initiatives from scoping through adoption, then use launch retrospectives to improve processes and AI-supported workflows

What you bring

At least twelve years in program management, including substantial work on B2B go-to-market or product launches
You have led complex programs across multiple teams and workstreams, including organization-wide change and executive alignment
You understand how product marketing, sales enablement and field readiness connect
You can facilitate planning and decision forums, influence senior leaders without direct authority, and deliver clear executive updates
You have hands-on experience with Asana or a comparable work management tool, plus AI tools for improving program work

Who this fits

This senior role suits an experienced program leader who can coordinate cross-functional launches and influence executives without direct authority. The work combines hands-on launch delivery with broader organizational programs. The stated salary target is $185,000-$225,000 for San Jose; final compensation may vary with location, qualifications, experience and education.

From the employer

Job Summary

About the role
As Senior Program Manager for GTM Launch, you’ll be the orchestrator behind NetApp’s product launches and GTM initiatives, making sure they reach the market on time, in sync, and with measurable impact. You’ll work between strategy and execution, bringing Product Marketing, Product Management, Sales, and Corporate Marketing together around one integrated plan, and keeping everyone moving in the same direction.

Beyond launches, you may also lead strategic projects and company- or org-wide initiatives that shape how NetApp plans, operates, and scales.

This role suits someone who enjoys creating order in a fast-moving environment, earns trust with leaders at every level, and is happy to roll up their sleeves to move work forward. You’ll also help shape how our team uses AI to work faster and more consistently.

What you’ll do

Lead end-to-end GTM programs for priority launches across NetApp’s portfolio, from launch tiering and planning through execution and post-launch review.
Build and run the integrated launch plan: milestones, dependencies, owners, readiness gates, and risk mitigation.
Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.
Set the operating rhythm for launch teams, including cross-functional standups, executive readouts, and decision logs.
Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.
Lead launch-day execution and quickly resolve any issues that come up.
Track launch health and outcomes, report status clearly to senior leadership, and escalate early when something is at risk.
Improve the launch playbook, templates, and tooling, including AI-assisted workflows, so each launch runs better than the last.
Run retrospectives and turn the lessons into process improvements.
Program manage strategic projects and company- or org-wide initiatives beyond individual launches, such as operating model changes, planning cycles, transformation efforts, or new process and tooling rollouts, from scoping through delivery and adoption.

What success looks like

Launches and GTM initiatives reach the market on schedule, and Sales and partners are ready on day one.
Stakeholders have one source of truth and get no surprises.
The launch process gets measurably faster and more consistent over time.
Strategic and org-wide initiatives move from idea to adoption, with clear owners, measurable outcomes, and executive visibility.

Job Requirements

What you bring

12+ years of experience in program management, with significant time spent on B2B go-to-market or product launch programs.
A track record of leading complex, cross-functional programs with many workstreams running at once.
Experience driving initiatives that span multiple teams or the whole organization, including change management and executive stakeholder alignment.
An understanding of how product marketing, sales enablement, and field readiness fit together.
Strong executive presence and the ability to influence senior stakeholders without direct authority.
Excellent facilitation skills, including running planning sessions, working sessions, and decision-making forums with cross-functional leaders.
Hands-on skill with work management tools (Asana or similar) and a structured approach to planning, risk, and reporting.
Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.
Clear, concise written and verbal communication, including executive-ready updates.
Curiosity and the ability to pick up new technologies and markets quickly.

Nice to have

Experience in enterprise infrastructure, cloud, data, or storage.
PMP, PgMP, or Agile certification.

Education
A bachelor’s degree in business, marketing, or a technical field, or equivalent experience. A master’s degree may substitute for some of the required experience.

Compensation:
The target salary range for this position is $185,000-225,000. (San Jose) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.