Messaging Lead, Product Marketing
At a glance
Senior Product Marketing role at NetApp. San Jose · $200,000–$230,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set messaging approaches and decision frameworks for products, platforms, solutions and capabilities
- Shape distinct positioning around customer needs, market conditions and competitors, then explain your recommendations in strategy documents
- Write customer-facing value propositions, launch stories, messaging guides and foundational copy for web, sales and go-to-market materials
- Help product marketing teams frame offerings and launches, raising clarity and consistency through practical guidance
- Work with product, brand, legal, sales and enablement teams to carry messaging across customer touchpoints and refine it with market feedback
What you bring
- At least twelve years of related experience, with a bachelor’s degree or equivalent experience
- Strong hands-on writing skills and the ability to turn complex technical products and services into clear customer-facing copy
- Experience developing messaging strategy and differentiated positioning, supported by clear reasoning
Who this fits
You’ll suit an experienced, hands-on individual contributor who can move between messaging strategy and customer-facing writing. The role is based in San Jose, California.
From the employer
Messaging Lead, Product Marketing
We are looking for a strategic storytelling and marketing expert to lead messaging workstreams across our portfolio. This is an individual contributor role designed for someone who has world-class, hands-on writing abilities and can translate complex technical products and services into understandable, relatable copy. You’ll need to be able to both formulate the strategy behind messaging through thoughtful strategic documents, as well as be able to write compelling customer-facing copy. Should be well-versed in AI tooling to inform work and drive results.
Reporting to the Senior Director, Integrated Marketing and Messaging, you will drive messaging workstreams, partnering closely with Product Marketing leaders and managers across the organization to ensure consistent, differentiated, and customer-driven narratives that scale across the company. This role is central to supporting the development of messaging deliverables for solutions and products, down to launches, sales motions, and copy used across customer touchpoints.
Job Requirements
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Messaging Strategy and Execution
- Lead individual workflows for messaging strategy for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
- Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
- Brainstorm and develop messaging that aligns to the strategy with clearly articulated rationale for recommendations through strategic documents.
- Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.
Product Marketing Leadership Partnership
- Guide PMM teams on framing products, solutions, and launches through strong point-of-view, data-driven guidance, and hands-on collaboration.
- Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.
Copywriting & Storytelling
- Write customer-facing messaging. Be deeply hands-on in writing
- Develop positioning statements and value propositions
- Create messaging frameworks and guides
- Develop launch narratives and key messages
- Write executive-level storytelling and talking points
- Create foundational copy used across web, sales, and GTM assets
- Translate complex technical concepts into clear, compelling, customer-centric language.
Cross-Functional Collaboration
- Partner closely with Product Management and Product Marketing managers to translate roadmap priorities and innovation into crisp, outcome-oriented messaging.
- Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging, brand narrative, campaigns, events, and thought leadership.
- Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field.
- Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging.
Preferred Qualifications
- Experience working across multi-product or platform-based portfolios.
- Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
- Background in enterprise infrastructure, cloud, data, or SaaS markets.
Education
Minimum of 12 years of related experience with a Bachelor's degree or equivalent experience in place of a Bachelor's degree.
Compensation:
The target salary range for this position is $200,000-230,000 (San Jose, CA Range) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
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