Social Media Listening Associate
At a glance
Junior Social Media role at Nestlé. Cairo.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Accurately tag and organize incoming data in the assigned digital and media analytics tools
- Turn social and digital channel data into reports or presentations on brand equity, campaign results and crisis signals
- Handle one-off requests by pulling data, organizing it and analyzing the findings
- Watch for emerging reputation threats and alert the relevant teams so they can respond early
- Keep standard routines current and help cross-functional teams deliver analytics projects
What you bring
- A university degree in marketing, business, communications or another listed field
- You understand how social platforms work and have basic familiarity with listening tools such as Sprinklr or TalkWalker
- You can manage large, varied datasets and use Excel for tables, charts, sorting and filtering
- You bring basic visualization and presentation skills, plus confident use of Word and PowerPoint
- You have advanced English and any additional language required for the project
Who this fits
This role suits someone early in their career who can handle analytical tasks and turn social data into clear insights. You’ll work from Cairo and collaborate with cross-functional teams.
From the employer
Social Media Listening
Position Snapshot
Location: Cairo, Egypt
Company: Nestlé Business Services
Full-time
Department: Integrated Marketing Services
Position Summary
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Monitoring of digital and social media channels, collecting, structuring, and analyzing data from multiple sources to support Brands and Functions with reputation management, social insights and content marketing.
A day in the life of...
- Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool
- Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.
- Support with ad-hoc business requests including but not limited to data pulls, data structuring and analysis.
- Crisis listening to identify potential reputational risks and timely alerting respective Functions/Brands to help prevent issue escalation, provide support in issue management
- Updating Standard Routines based on assignment
- Work with cross-functional teams on the day-to-day execution of analytics projects and initiatives
What will make you successful
- University Degree (e.g. marketing, business studies, communications, journalism, media studies, psychology)
- Solid understanding of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok etc.)
- Understanding of key functionality of social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Ananlytics or similar)
- Ability to work with large volumes of data coming from different sources; basic understanding of data types and structure
- Excel knowledge (able to organize tables, build simple charts, sorting, filtering, conditional formatting etc.)
- Basic data visualization and presentation skills
- Confident user of MS Word, PowerPoint
- Experience working with analytical tasks (work-related or academical) a plus
- Knowledge of English (advanced level) + additional language as per the project requirements
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