Senior Growth / Demand Generation Manager
At a glance
Senior Growth Marketing role at Nectar. Palo Alto · full-time · $165,000–$215,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set demand generation direction, manage channel spend, and connect forecasts and leadership updates to pipeline impact
- Run paid search, social and sponsorship campaigns across the channels where community and brand buyers spend time
- Build social-native campaign ideas with Creative, then test acquisition channels and expand the ones that work
- Create prospect nurture and customer cross-sell programs, using performance data to improve ads, landing pages and funnel conversion
- Develop account-based marketing with Sales and work with Revenue Operations on attribution, marketing systems and ROI reporting
What you bring
- Four to seven years in B2B SaaS or AI-native growth or demand generation, owning a meaningful pipeline goal and budget
- Examples of unconventional creative campaigns that generated measurable pipeline, rather than attention alone
- Hands-on use of LLM-powered workflows and experience scaling paid campaigns across LinkedIn, Google or another listed platform
- Working knowledge of marketing automation, email, testing and personalization, plus Salesforce and Google Analytics
Who this fits
This suits a senior operator who can build a demand generation function, work independently and lead complex projects across teams. The role reports to the VP of GTM and is based in Palo Alto, with four office days each week and three remote flex days per quarter after the first three months.
From the employer
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a bold, creative Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind Nectar's growth. Reporting to VP, GTM, you'll own our acquisition strategy end-to-end, from paid and organic channels to the creative ideas that make people stop scrolling, and turn our marketing spend into measurable pipeline and revenue.
Our buyers are community managers, social media managers, and CMOs at consumer brands. They live on social, can spot generic B2B marketing instantly, and trust their peers more than any ad. Winning them takes creativity as much as rigor: showing up where they already spend their time, in a voice they recognize, with campaigns worth sharing. This is a senior, high-impact role where you'll define how Nectar reaches that audience and build the demand generation function as we scale.
What You'll Be Doing
Own Nectar's demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership
Lead paid search, social, and sponsorships and reach our champions and buyers where they already are: LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and more
Partner with Creative to concept and launch social-first campaigns that feel native to the platforms our buyers use every day and stand out from typical B2B marketing
Discover, test, and scale new acquisition channels, and kill the ones that don't perform
Design nurture programs for new prospects and cross-sell audiences within our existing customer base
Analyze program performance and turn the data into recommendations that improve conversion across ads, landing pages, and the full funnel
Stand up an account based marketing strategy alongside sales to deliver meaningful engagement across key accounts
Work with revenue operations to optimize our marketing tech stack, attribution, and campaign ROI reporting
What We're Looking For
4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget
A portfolio of creative, unconventional campaigns that drove measurable pipeline, not just impressions
Deep fluency in social platforms and the culture around them: you know how social and community teams think and what earns their attention, or can demonstrate an ability to ramp on this ICP quickly
Hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows
Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
Proficiency with marketing automation, email, A/B testing, and personalization tools, plus Salesforce, Google Analytics, and more
Experience building a function at an early-stage company, with the judgment to operate independently and drive complex cross-functional projects to completion
Comfort operating in ambiguous environments in a fast-moving startup
Bonus Points
Experience in martech, social media platforms, or commerce-related software
Experience marketing to consumer brands or DTC marketing, social, and community teams
Experience running account-based marketing programs for enterprise and mid-market buyers
Experience working at a company through a Series A or Series B growth phase
What We Offer
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
ClassPass membership for fitness and wellness classes
$50/month mobile stipend for all employees, and $50/month internet stipend for remote employees
For our Palo Alto Office:
Hybrid schedule: 4 days in office, plus 3 remote flex days per quarter (after your first 3 months)
Free lunch in the office
$1,000/month housing stipend for living near the office
Fully paid for commuter benefits (train stipend or Palo Alto parking reimbursement)
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