Senior Manager, Product Marketing

Overview:
The Senior Manager, Product Marketing, will join the Global Marketing team, working closely with colleagues across brand, digital marketing, content, events, communications and regional marketing, to ensure products are positioned effectively in the market and supported through integrated marketing activity. You’ll develop and execute the go to market strategy for MUFG Corporate Markets’ priority products and propositions.
In addition, you’ll work in partnership with our Product, Sales, Relationship Management and Technology teams, translating product capabilities into clear, differentiated and commercially compelling value propositions that drive awareness, engagement, adoption and revenue growth. The role holder will own product positioning, messaging, launch planning, competitive intelligence, sales enablement and product-related marketing initiatives across strategic propositions, including miraqle and Investor Centre, increasing the self-service capability of products for both clients and internal colleagues.
It’s a hands-on role, suited to someone who thrives in ambiguity and enjoys building capability from the ground up and is comfortable working with evolving product information, identifying gaps in understanding and proactively and collaboratively bringing together insights to develop clear market propositions and actionable go to market plans, taking ownership, challenging constructively and driving progress rather than waiting for direction.
The role holder will join the team in our central London office, working on a hybrid basis, meaning you’ll need to be within a commutable distance to allow for you to be in the office each week with your colleagues.

Please note:
1st round telephone interviews will be conducted on 2nd/3rd/4th December.
2nd round formal interviews will be face-to-face in our Lime Street office on Wednesday 16th December.

Benefits:
26 days annual leave, plus a wellbeing day and a volunteer day, bank holidays and the opportunity to buy up to 5 days’ extra each year
Parental leave and Gender Transition leave
Health, wellbeing and lifestyle rewards and discounts that can be tailored to support you and your family. Everything from: Discounts on retail and socialising; Travel and technology; cycle2work scheme; A host of gym and fitness subscriptions
Appreciate programme: Employee recognition for colleagues demonstrating our values
Company Pension Scheme, Company funded Life Assurance and Private Medical Insurance
Employee Assistance Programme
Talent Referral Programme
Learning & Development – Development opportunities at your fingertips via self-paced learning and access to LinkedIn Learning

What you need:
As with any role, we want to find the right person and we want to make sure you know it’s the right role for you too. You will need:
• 5+ years demonstrable Product Marketing experience, preferably within a Financial Services, fintech, SaaS or technology let environment, with experience developing and executing go-to-market strategies and product launches
• A demonstrated ability to build product marketing capability in a growing or evolving environment
• A strong commercial mindset with the ability to translate technical features into compelling client benefits, with proven experience transforming complex, technical or incomplete information into clear market propositions and actionable marketing programmes
• Exceptional verbal and written communication skills, with the ability to build and maintain strong working relationships across a variety of teams, while maintaining a strong focus on delivery
• Demonstrable experience creating product positioning, messaging and sales enablement materials
• Experience collaborating with wider marketing teams to deliver integrated campaigns and business outcomes
• Strong project management and organisational capabilities, comfortable operating in a fast-paced environment where information and priorities are continually evolving
• Experience influencing a variety of stakeholders, working effectively across multiple regions and functions and driving action across cross-functional teams
• A proactive, delivery-focused mindset, comfortable working in ambiguity and creating structure, processes, messaging or product information that may not yet be fully established
• A curious, commercial mind, with a passion for understanding products, clients and markets, whilst being a self-starter who is highly proactive, motivated to take ownership of outcomes and is driven by achieving measurable outcomes and delivering commercial impact
• Resilience, adaptability and a willingness to challenge the status quo whilst identifying opportunities, solving problems and creating momentum

It would be nice to have:
• Experience supporting digital platforms, software products or self-service solutions
• Experience of both B2B and B2C digital products
• Knowledge of competitive analysis and market research methodologies
• Experience working within a global matrix organisation

Day to Day, you will:
• Develop and maintain clear product positioning, messaging frameworks and value propositions
• Define target audience segments, buyer personas and customer needs in collaboration with Product and Marketing colleagues, ensuring an understanding of product roadmaps, priorities and market opportunities
• Translate complex product functionality and technical capability into compelling client focused narratives, managing launch planning, communications and internal readiness programmes
• Ensure consistency of product messaging across all marketing channels, sales materials and client communications
• Work closely with campaign, content, digital and regional marketing colleagues to translate product strategies into integrated marketing plans
• Lead the development and execution of go to market plans for new product launches, enhancements and strategic initiatives, measuring, evaluating and optimising marketing effectiveness following launches
• Develop strategies that increase product adoption and engagement among clients and internal users
• Create and maintain self-service resources, including knowledge hubs, onboarding materials, training content, FAQ’s, user guides, educational videos and agents, partnering with content, design and digital marketing colleagues to develop engaging product education programmes
• Develop sales toolkits, presentations, battlecards, case studies and product collateral
• Equip Relationship Management and business development teams with the tools and messaging that clearly articulate product value
• Monitor competitor activity, market trends and industry developments, developing competitor insight and positioning materials to support commercial teams
• Support the development of product related content across websites, campaigns, events, webinars and client communications
• Ensure all product marketing activity complies with regulatory, legal and governance requirements and that we are operating within MUFG Corporate Markets’ risk and compliance frameworks at all times

The above list of key accountabilities is not an exhaustive list and may change from time-to-time based on business needs.