Sales Trainer & Coach (Automotive)
At a glance
Mid-level Revenue & Sales Operations role at MSX International. Madrid · full-time.
Pay not stated Revenue & Sales Operations salary
growthroles summary, based on the employer's posting.
What you'll do
- Train dealership salespeople, consultants and managers in classrooms, then coach them while they work at dealer sites
- Build presentations, exercises, role plays and manuals for training, and run webinars and other digital sessions
- Lead complex learning projects for vehicle manufacturers and finance providers, while helping shape new programs internally
- Check team KPIs and results, identify improvement areas, and help dealerships apply sales processes correctly
What you bring
- At least two years in automotive, with a track record as a sales coach and strong knowledge of dealer operations
- You have delivered classroom and online training, webinars and dealer coaching, and can create materials and run training projects
- Professional fluency in Spanish and English, with strong spoken and written communication
- Knowledge of long-term rental, vehicle finance, insurance, loyalty, service sales and B2B and B2C markets
Who this fits
This Madrid-based role suits an automotive sales coach who can train groups, coach at dealerships and manage learning projects. You must be based in Madrid and ready for frequent, extensive travel across the national territory, with international travel also expected. A related degree is preferred, while training or coaching certifications are an advantage.
From the employer
MSX International Group has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement.
With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.
The selected candidate will be responsible for designing and delivering training and coaching programs for automotive dealership networks, with a focus on:
- Long-Term Rental
- Financial and insurance products
- Loyalty and retention programs
- Automotive service sales
- Commercial processes and customer journey
The objective is to develop skills, improve performance, and support the growth of sales results within dealership networks.
Location & Travel: Candidates must be based in Madrid and be willing to travel extensively and continuously across the national territory.
Main Responsibilities:
- Deliver classroom training to salespeople, consultants, and dealership managers.
- Conduct on-the-job coaching activities at dealer locations.
- Manage complex training projects for automotive manufacturers and financial institutions.
- Develop training materials: presentations, exercises, role plays, and operating manuals.
- Conduct webinars and digital training sessions.
- Support the network in the correct application of sales processes.
- Monitor KPIs, results, and areas for improvement of trained teams.
- Collaborate with the internal team in the design of new training programs.
- At least 2-3 years of experience in the automotive industry.
- Proven experience as a Sales Coach.
- Preferred background in Fleet & Business sales or similar commercial roles.
- In-depth knowledge of dealership operations and sales processes.
- Professional fluency in English and Spanish, with excellent verbal and written communication skills.
Technical Skills:
- Long-Term Rental: offer models, target customers, KPIs, and processes.
- Financial products: leasing, PCP, balloon financing, insurance products, and warranty extensions.
- Loyalty and retention programs.
- Automotive service sales and cross-selling.
- Knowledge of B2B and B2C markets.
Key Requirements
- Proven experience delivering classroom and digital training, webinars, and dealership coaching.
- Ability to design engaging training materials and manage training projects for OEMs or captive finance companies.
- Strong communication, leadership, and group facilitation skills.
- Results-driven mindset with excellent problem-solving abilities.
- Autonomous, reliable, and highly responsible professional.
- High flexibility, including frequent travel within Italy and internationally.
- Degree in Economics, Marketing, Communication, or a related field preferred.
- Training or coaching certifications are considered an advantage.
MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.
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