Art Director, Viral Marketing

MrBeast Open · verified Sep 18, 2026

Greenville Director General Marketing

Leadership General Marketing role at MrBeast. Greenville · $118,000–$148,000 base.

SalaryStated by MrBeast

$118,000 – $148,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build and pitch viral marketing concepts with a copywriter across multiple creative areas
You’ll turn ideas into visual identities, design systems, and finished creative work
You’ll guard quality across lighting, casting, wardrobe, sets, editing, and sound
You’ll show early visual studies to clarify and assess ideas before production
You’ll use generative AI to make quick comps, set direction, and improve workflows

What you bring

You bring art direction experience in entertainment, digital media, advertising, or fast-moving creative settings
Your portfolio shows conceptual strength and visual judgment across different media
You’re highly skilled in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere
You’re strong with Gemini, Midjourney, and prompt engineering for shaping visual results
You understand social and YouTube visual language and can present creative rationale clearly

Who this fits

This role suits an art director who can pair closely with a copywriter, collaborate across production teams, and defend creative choices with senior leaders. Greenville, North Carolina, is preferred for on-site work, though remote and hybrid applicants will be considered. Relocation assistance may be available where applicable.

From the employer

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Role Overview

The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns.

*** ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants ***

The Role

You will be responsible for the overarching visual standard of our viral marketing campaigns. You will champion high standards of art direction, working closely across key creative elements such as lighting, casting, wardrobe, and set design. You will make sure all visuals adhere to our high quality standards across editing, sound design, and overall production. Success means pitching strong concepts, thoughtfully managing production details, and protecting the visual integrity of the brand.

What You’ll Do

Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
Translate creative concepts into compelling visual identities, design systems, and executions.
Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
Ensure all visual outputs meet the strict production and editing standards of the brand.
Partner with Production and Post Production teams to translate design systems effectively into finished executions.
Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.

What You’ll Bring

Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
A deep understanding of the visual language and hierarchy of social media and YouTube.
Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.

The base salary for this role ranges from $118,000 – $148,000, plus an annual target bonus and eligibility for our employee equity plan, plus comprehensive benefits.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days