Senior Brand Manager, Ultra

monsterenergy monsterenergy.com Open · verified Aug 14, 2026

Corona Senior Brand Marketing

Senior Brand Marketing role at monsterenergy. Corona · $107,250–$143,000 base.

SalaryStated by monsterenergy

$107,250 – $143,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the brand plan from strategy through analysis, using performance data and consumer insights
Track monthly results across Nielsen, VIP, and customer or business-unit reporting
Create campaign, retail demand, loyalty, and digital program strategies with clear goals
Coordinate workflows, budgets, and execution across insights, sales, category, and digital teams
Spot growth opportunities and develop fresh ideas for brand programs and projects

What you bring

At least five years in marketing or brand management
At least five years in consumer packaged goods is preferred
A bachelor’s degree in business administration, marketing, communications, or a related field is preferred

Who this fits

You’ll thrive if you can move between brand strategy, performance analysis, creative programs, budgets, and detailed execution. You’ll work from Corona, United States, with insights, digital, sales, category, commercialization, and strategy teams.

From the employer

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Some brands follow trends. Monster Ultra sets the pace. This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Senior Brand Manager partners with insights, digital, sales, and category teams to shape culture‑forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big‑picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down.

The Impact You'll Make:

Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
Develop and manage project workflows as it pertains to brand marketing Initiatives.
Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
Ensure all projects and programs are accounted for and meet budget parameters.
Develop new news and big ideas for brand programs and projects.

Who You Are:

Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field of study
5+ years of experience in marketing, brand management
5+ years of experience in consumer packaged goods (CPG) industry preferred

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$107,250—$143,000 USD

For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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