Marketing and Sales Director
At a glance
Director-level General Marketing role at Monarch Communities. Princeton · full-time · $85,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Carry out phone and in-person outreach tied to the marketing plan, generating leads toward sales and occupancy targets
- Coordinate move-ins and move-outs to support revenue, while keeping a useful wait list active
- Help shape and run marketing plans, including resident, family and staff referral efforts
- Track competing communities and share current pricing, program changes and promotions with the team
- Maintain relationships with residents and families, and attend community events when appropriate
What you bring
- You have experience with older adults, plus related work or training that supports this role
- You can make independent calls when situations require judgment and communicate well with others
- You understand assisted-living rules and can use Microsoft Office while learning other applications
Who this fits
You’ll work closely with the Executive Director on marketing, sales and occupancy goals. The role is based onsite in Princeton and includes physical activity, including lifting or carrying up to twenty-five pounds and sometimes supporting residents.
From the employer
Company Culture and Values: At Monarch Communities, we value compassion, innovation, and community. Our team is committed to making a meaningful impact on the lives of our residents and fostering a collaborative and supportive work environment.
Position: Marketing and Sales Director
Location: Brandywine Living at Serenade Princeton
Employment Type: Full Time
Salary: $85,000 + Commission
Final compensation will be based on experience and qualifications
Job Overview
Works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.
Responsibilities and Duties
· Conducts phone and direct calls in accordance with the established marketing plan.
· Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
· Actively maintains a meaningful wait list.
· Assists in the development and implementation of marketing plans that will result in meeting or exceeding performance expectations.
· Conducts lead generation activities to ensure adequate leads are produced in order to meet performance expectations.
· Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
· Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
· Maintains an active, working knowledge of current competitors.
· Maintains and communicates current product information to the team members (pricing, program changes, promotional programs).
· Maintains effective relationships with residents and their families. Attends resident functions as appropriate.
· Participates in and attends all in-service training as scheduled
· Ensures compliance with all Federal, State, and local regulations, as well as community policies and procedures
· Other duties as assigned
Physical Abilities
· While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
· An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.
· Bachelor’s Degree from a four-year college or university preferred, or one to two years related experience and/or training.
· Experience working with the elderly population.
· Ability to make independent decisions when circumstances warrant such action.
· Demonstrate strong interpersonal communication skills.
· Knowledge of federal and state regulations pertaining to assisted living.
· Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications.
Benefits Offered(Full Time):
• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays
• Tuition Reimbursement
Other Compensation Programs:
• Employee Referral Bonus
• Resident Referral Bonus
Equal Opportunity Statement:
Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.
We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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