Sr, Global Marketing Mgr, Instruments and Software
At a glance
Senior General Marketing role at Abbott. Princeton · full-time · $113,300–$226,700 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set worldwide strategy for legacy and next-generation instruments, including plans that move customers to newer platforms
- Shape i-STAT messaging around clinical, operational, and financial value with product management partners
- Use focused market research to sharpen competitive positioning and increase portfolio adoption
- Build annual planning business cases with R&D, Medical Affairs, and regional marketing partners
- Guide connectivity and software priorities around workflow, integration, analytics, and AI
What you bring
- A business or life sciences bachelor’s degree with relevant experience, or an equivalent associate or master’s pathway
- At least four years in marketing, with seven years preferred in a comparable area
- At least two years in life sciences or medical devices is strongly preferred
- Experience using customer insights for software roadmaps and moving customers between capital platforms
- Global marketing experience, portfolio management, launches, and commercialization success are preferred
Who this fits
You’ll suit a senior marketer who can influence across a matrix and work with R&D, Medical Affairs, product teams, and regional marketing. The role is based on site in Princeton, New Jersey, includes travel twenty percent of the time, and involves prolonged sitting and substantial keyboard use. Strong project planning, communication, initiative, and software-enabled business model experience fit the stated profile.
From the employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This role is part of the Abbott Point of Care division. The role is located on site in Princeton, NJ. We are seeking a Sr Global Marketing Mgr. Instruments and Software for iSTAT Instruments & Software. This group is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.
Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests on a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.
The individual hired will lead the global strategy to unlock the full commercial and clinical value of Abbott point-of-care diagnostic platforms across instruments, connectivity, and consumables test.
This role is critical to accelerating the transition from legacy platforms to next generation solutions by developing differentiated value proposition of the i-STAT solution, driving business cases for portfolio migration, and defining a cohesive connectivity and software roadmap that enhances customer outcomes.
What you'll work on
Define and lead the global instrument strategy across legacy and next gen platforms, including clear pathways to accelerate customer migration
Develop compelling, differentiated value propositions that clearly articulate clinical, operational, and economic benefits of i-STAT portfolio in collaboration with other product managers
Conduct targeted market research to drive competitive differentiation and accelerate adoption of portfolio solution
Build business cases and cross functional alignment (R&D, Med Affairs, Regional Marketing) during the annual strategic planning cycle to support innovation roadmap
Define and drive the connectivity and software roadmap, identifying opportunities to enhance value through workflow optimization, data integration, analytics, and AI
Enable regional teams with clear messaging, tools, and frameworks to support conversion, competitive positioning and value-based selling
Collaborate with other product marketers to ensure alignment across instruments, assays, and services to maximize total portfolio value and long-term customer impact
Required Qualifications
B.A. or B.S. Degree in business or life sciences discipline and two years' experience, or associate degree and 4 years' experience, or master's degree.
4+ years of experience in marketing, 7 years preferred in similar area.
Preferred Qualifications
Possess strong project management skills, with proven ability to clearly define objectives, priorities, develop project plans, and manage to deadlines.
At least 2 years in life sciences/medical device industry highly preferred
Initiative and self-motivation; strong work ethic; leadership and team orientation; strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by influence.
Excellent oral and written communication skills (including presentation and listening skills with senior level staff) preferred.
Demonstrated track record of success in portfolio management, product launches and commercialization preferred.
2+ years of experience with using customer insights to build software roadmaps
2+ years of experience with software-enabled business models (SaaS) preferred
Experience with migration strategy to transition customers from one capital platform to next generation platform
Understanding of the complexities of the diagnostics market and customer needs
Global experience, highly preferred
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$113,300.00 – $226,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
APOC Point of Care
LOCATION:
United States > Princeton : 400 College Road East
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
