Senior Account Manager, Demand
At a glance
Senior Account Management role at Mistplay. Remote, United Kingdom · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Own assigned advertising accounts as the main contact, strengthening relationships and protecting retention
- Build an upsell pipeline, expanding client engagements and increasing the value of existing accounts
- Bring client feedback to internal teams, escalating issues and sharing performance insights
- Work with Ad Operations to improve campaign results and uncover expansion opportunities
- Keep CRM data current while reporting pipeline changes, client patterns, opportunities, and risks
What you bring
- At least five years in strategic client management or sales across gaming or mobile advertising
- A bachelor's degree in business, marketing, communications, or a related discipline
- A record of growing client accounts through partnerships, upsells, and broader engagements
- Knowledge of worldwide mobile advertising and game-publishing business models
- Experience with pipeline reporting, contract discussions, tailored sales materials, CRM systems, and mobile measurement platforms
Who this fits
You’ll suit a senior account-management role centered on advertising clients, retention, expansion, and revenue growth. You need to be based in London, and the role is remote. Strong client presentation, negotiation, problem-solving, and proactive account ownership are central to the work.
From the employer
The Account Manager, Demand within Mistplay's Ad Sales team will play a key role in managing and growing relationships with Mistplay's advertising clients, driving retention, and maximizing account value. Your role will be critical in ensuring clients realize the full value of Mistplay's platform, strengthening long-term partnerships and driving revenue growth.
What you'll do at Mistplay
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Serve as the primary point of contact and own the overall relationship for assigned clients.
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Build and manage a pipeline of upsell and expansion opportunities to maximize client lifetime value.
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Advocate for clients internally by capturing and escalating their feedback across teams.
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Deliver strategic feedback and performance insights that strengthen client relationships.
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Drive client retention by proactively identifying and mitigating churn risk.
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Partner with the Ad Operations team to identify opportunities to improve client performance and unlock upsell potential.
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Track industry trends and client-specific developments (e.g., acquisitions, new game launches) to inform account strategy.
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Maintain accurate CRM records and report to the Manager on pipeline, client trends, opportunities, and risks.
What you'll bring to Mistplay
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5+ years of experience in strategic client relationship management or sales within the gaming industry or mobile advertising.
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Bachelor's degree in Business, Marketing, Communications, or a related field.
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Proven ability to build strategic client partnerships and maximize account value through upsells and expansion.
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Strong knowledge of the global mobile advertising ecosystem and game publishing business models.
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Skilled in pipeline management and reporting, contract negotiation, and custom proposal/sales material development.
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Excellent communication and presentation skills, with experience in persuasive, professional client engagement and public speaking.
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Strategic thinker with strong problem-solving skills, adaptability, and the initiative to proactively manage client accounts.
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Proficiency with CRM software (e.g., Salesforce, HubSpot), sales prospecting tools (e.g., LinkedIn Sales Navigator), and mobile measurement partners (e.g., AppsFlyer, Adjust, Singular).
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Working knowledge of gaming industry analytics platforms (e.g., Sensor Tower) and standard business tools (Excel/Google Sheets, PowerPoint/Google Slides, Slack, Zoom/Google Meet).
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