Performance Marketing Manager
At a glance
Manager-level Performance Marketing role at Mirage. New York · full-time · $100,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run paid user-acquisition campaigns across mobile and web, balancing efficient growth with room to scale
- Build campaigns, adjust bids, and refine performance against customer acquisition cost, lifetime value, and return on ad spend
- Manage Meta campaigns and explore channels such as OpenAI or connected TV to reach new audiences
- Test ad creative and campaign setups, then use the results to guide what you change next
- Track campaign results, flag opportunities or problems, and share findings to shape future investment
What you bring
- At least four years in performance or growth marketing, including paid social work on Meta and TikTok
- You understand how conversion tracking works across mobile and web
- You can assess ad-platform and analytics data, and choose experiments likely to make a meaningful difference
Who this fits
This role suits a hands-on performance marketer who can manage campaigns while planning for longer-term growth. Most roles require working in person at the New York City headquarters in Union Square.
From the employer
Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.
We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.
All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.
Explore our work
Captions — Our flagship creative workspace
Tesseract — Our professional video engine for AI agents
Research — The foundation models we build in-house
Updates — The latest from Mirage
TechCrunch, Forbes, Fast Company — Press
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)
Description
We’re looking for a Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.
You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.
Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.
Key Responsibilities
Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
Prepare regular performance reports and contribute insights that inform optimization decisions and future investment
Preferred Qualifications
Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
Solid understanding of conversion tracking across mobile and web platforms.
Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
Benefits:
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Grubhub subscription
Health & Wellness Perks
Multiple team offsites per year with team events every month
Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.
Performance Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Performance Marketing$100k+
Find me workBy the team behind growthroles.