Generalist Marketer

Mintlify mintlify.com Open · verified Sep 19, 2026

On-site San Francisco Full-time Mid-level General Marketing

Mid-level General Marketing role at Mintlify. San Francisco · full-time · $100,000–$200,000 base.

SalaryStated by Mintlify

$100,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from MintlifyOur estimate for the market: $120,500–$188,000

In line with the market median of $152,500 for mid-level general marketing roles in San Francisco.

Worked out from 44 postings that stated pay, median $152,500. Last updated Sep 19, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build repeatable marketing systems, including spotlight series and event playbooks
Create social content for X, LinkedIn, and other Mintlify channels
Support field marketing and product marketing programs as needed
Write developer-focused content based on how technical buyers find and assess tools
Track pipeline, meetings, signups, and cost metrics, then improve program performance

What you bring

Two to five years at an early-stage startup, preferably in marketing
Strategic and hands-on ability to run programs from start to finish with limited guidance
Experience across self-serve PLG and sales-led mid-market or enterprise motions
Background marketing to developers or other technical B2B audiences

Who this fits

This role suits a creative, curious, content-focused marketer who wants broad ownership on a small team. You’ll need to work onsite in San Francisco and be comfortable testing ideas, learning quickly, and owning outcomes across events, launches, campaigns, and social. Experience publicly building a social presence, with devtools or community marketing exposure, is a bonus rather than a stated requirement.

From the employer

Why Mintlify?

We're on a mission to empower builders.

Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you'll work on here

Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
Creating content for all Mintlify social media platforms (X, LinkedIn, others)
Assisting with field marketing and product marketing initiatives as necessary
Writing for developers - with a strong understanding of how developers discover and evaluate tools
Coming up with creative ways to reach and market to our customers
Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

2-5 years of experience at an early-stage startup, ideally within the marketing department
Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
Experience working in the dev tools or technical B2B audience space
Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

Competitive compensation and equity
20 days paid time off every year
401k
$420/month wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)