Founding Marketer
Ampersand Open · verified Jul 30, 2026 Mid-level Marketing (General) role at Ampersand. San Francisco · full-time · $102,000–$208,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own positioning, messaging and competitive differentiation for a developer audience
- Build a technical content engine grounded in real customer use cases, not volume
- Activate founder and team voices across social, newsletters and industry channels
- Run demand programs that build pipeline, from developer conferences to executive dinners
- Shape the website and sales collateral so both speak to customer problems
What you bring
- At least four years in product, growth or content marketing within B2B
- Experience marketing to engineers, product leaders and developer audiences
- Solid product marketing fundamentals across positioning, messaging and launches
- Standout writing that makes a complex technical product feel clear and compelling
- Willingness to be the sole marketer and build the system from scratch
Who this fits
This suits a hands-on marketer who wants to be the first dedicated hire and partner closely with a CEO who stays involved in the marketing work himself. Strongest fit if you come from developer tools, APIs, infrastructure or AI products. The role is full-time and hybrid, based in San Francisco.
From the employer
Our Mission
At Ampersand, we are building scalable integration infrastructure that delivers real-time context to AI agents in seconds. Our declarative platform, 150+ open-source connectors, and embeddable UI components give developers the building blocks they need to ship deep, bidirectional integrations.
We power cutting-edge AI companies like 11x, Orb, Square, and Crunchbase. Almost every engineering team that has evaluated us against other solutions has chosen to use Ampersand. As our product and brand evolve, we're looking for great people to join our experienced team of former Firebase, AWS, Meta and Square engineers and operators.
About Us
Ampersand was founded in 2022 by Ayan Barua and Lauren Long — two engineers and repeat founders with a rare combination of developer tools and SaaS experience. You can learn more about our full team here.
We've raised Series A funding from top-tier investors known for their early-stage bets on generational companies like Anthropic, Apple, Twilio, Supabase, and Vercel.
Together, we believe:
This is a once-in-a-generation opportunity to build the connectivity infrastructure for AI. Seizing this moment requires passion, hard work, and continuous learning. At the same time, this is a marathon, not a sprint.
Velocity comes from great strategic decisions, not doing the 99 things you don't have to do.
In five core values that shape how we work every day: Craft, Customer Empathy, Ownership Mindset, Velocity, and Humility.
The Role
We're hiring our first dedicated Marketing hire — someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up.
The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation, it's a genuine partnership. You'll own product marketing, drive content strategy, and build programs that create pipeline and establish Ampersand's position in a category that's still being defined.
What You’ll Own
Product Marketing — Own positioning, messaging, competitive differentiation, and go-to-market execution for a technical developer audience. Make the value legible to the people who need to buy it.
Content Engine — Build a technical content strategy: blog posts, guides, and educational material drawn from real customer use cases. Think long-form, useful, and earned — not volume plays.
Thought Leadership — Activate founder and team voices across social presence, newsletters, and industry channels. There are accounts ready to be built on — your job is to build them.
Demand Generation — Lead programs that drive awareness and pipeline, including developer conferences and executive dinners.
Website — Own the website so it speaks to customer problems, not just describes the product.
Sales Enablement — Build competitive talk tracks and collateral that make the GTM team sharper in the field.
CEO Partnership — Work directly alongside the CEO, who will be doing meaningful IC marketing work himself — this is a genuine creative collaboration, not a handoff.
What You’ll Bring
4+ years in product marketing, growth marketing, or content marketing in a B2B environment
You've marketed to technical buyers: Engineers, VPs of Product, developer audiences — and understand how they think
Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch execution
Exceptional writing — you can make a technically complex product feel clear and worth paying attention to
You've built content that earns attention, not just fills a calendar
Comfortable being the first and only marketer — you build the system, not just run in it
Background in developer tools, APIs, infrastructure software, or AI products is strongly preferred
The Perks
Competitive salary and equity
Medical, dental, and vision insurance
Free lunch on in-office days (Mon/Tue/Thu)
401(k) with company match, commuter benefits, HSA
Up to 4 weeks PTO
Team socials and retreats