Founding Marketer
Mid-level Marketing (General) role at Cleric. San Francisco · full-time · $120,000–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Stand up the marketing function from scratch, its systems, programs and eventual team
- Run lead generation across content, events, community, partnerships and outbound
- Turn the product story into campaigns spanning the website, events and sales enablement
- Own the tooling stack: CRM, lifecycle, analytics and attribution, plus dashboards tied to revenue
- Brief and manage writers, agencies, contractors and a product marketer while holding quality
What you bring
- Demand-gen experience built or scaled early at a B2B company whose buyers are engineers, SREs, platform or DevOps teams
- A technical foundation, CS degree or equivalent, enough to talk shop with a platform engineering lead
- Comfort owning a pipeline number and proving what works before hiring around it
- A scrappy habit of shipping imperfect things and iterating fast
Who this fits
This suits a hands-on marketer who thrives without a playbook, clean data, or a big team already in place. You must be based in San Francisco and happy working in-office. Expect high autonomy, founder collaboration, and comfort acting on imperfect information.
From the employer
Where We Are
Engineers spend their days switching between dashboards, terminals, and observability tools. They diagnose issues, chase alerts, and do the repetitive work that keeps systems running. Most of it isn't hard. But it's constant. It crowds out the work that actually makes systems better.
Cleric is an AI SRE teammate. We autonomously diagnose production issues across complex distributed systems. Not just the big outages. The small stuff too. No fix is too small. Engineers can focus on building. Systems get more resilient because problems actually get addressed.
Think of it this way: coding agents are becoming the future of the IDE. Cleric is the equivalent for production operations. We're the future replacement for the dashboards and terminals where engineers who monitor production live today.
It's working. Gartner named us a Cool Vendor in SRE and Observability. 80% of diagnoses are rated as accurate by senior engineers. Teams see value in 24 hours. Two-week pilots convert to one-year contracts. Customers include BlaBlaCar, the largest long distance mobility platform in Europe and we've raised $9.8M from Zetta and Vertex.
What we need now is someone to turn that into a consistent, qualified pipeline.
The Role
You'll build the marketing function. The infrastructure, the programs, and the team. You'll own how it all comes together and scale it as we grow.
You’ll lead the marketing function, collaborating with our senior product marketer to scale our technical narrative into high-impact programs and pipeline. You'll riff with us on messaging, take it to market, and iterate with your team. You own execution. High autonomy, hands-on, and full agency to experiment.
Growth
Build programs that reach platform and infrastructure engineers. Create content and programs that engineers find genuinely useful. The community follows from that.
Design and run lead generation across content, events, community, partnerships, and outbound
Work with founders and sales on ICP, qualification, and sales handoff
Messaging & Channels
Turn our product story into campaigns that run. Website, events, sales enablement.
Keep quality and consistency across everything external
Manage PMM, writers, agencies, contractors. Brief them well. Hold the bar.
Infrastructure
Own the stack. CRM, lifecycle, analytics, attribution.
Build dashboards tied to pipeline and revenue. Know what's actually working.
Test and iterate. We care about what generates quality pipeline, not activity metrics.
Team
Execute hands-on first. Prove what works before building a team around it.
Hire early marketing team members as we scale
Decide what to build, what to outsource, when to change the model
Who You Are
Based in SF and excited to work in-office.
CS degree or equivalent technical foundation. You can hold a 30-minute conversation with a platform engineering lead without getting lost.
You're scrappy. You ship imperfect things, learn fast, iterate.
You've done this before there was a big team, clean data, or an established playbook
You've built or scaled demand gen at an early-stage B2B company selling to engineers, SREs, platform teams, or DevOps
You're comfortable owning a pipeline number
How We Work
We bias toward launching and learning. A campaign that ships next week and teaches us something beats a comprehensive plan that ships next month.
Some marketing orgs optimize for polish and coordination. We optimize for speed and iteration. Both approaches can work. Ours requires comfort with imperfect information and a willingness to be wrong.
What Success Looks Like
Six months in:
Qualified leads that match our ICP. Not just volume.
Clear picture of which channels and programs drive pipeline
Sales treats marketing as a source of opportunities, not a cost center
Pipeline that doesn't depend on founder heroics
A community of engineers who genuinely care about Cleric - they share, refer, and engage because they're excited, not prompted
Why Now
The product works and we have real traction. What's missing is the engine to turn that into consistent growth. You'd be building it at a company where the hard part—making something engineers actually want—is already done.
Interview Process
Intro call – How you think, technical screening, questions on the role
Marketing deep dive (45 min) – Dig into real projects you've run with our product marketer
Live problem-solving (45 min) – Work through a real Cleric scenario with our PM
Bar raiser (30 min) – Values, working style, hard questions both directions