Marketer (Brand, Product, Storytelling)

Tavus tavus.io Open · verified Aug 23, 2026

On-site San Francisco Full-time Mid-level General Marketing

Mid-level General Marketing role at Tavus. San Francisco · full-time · no salary stated · we estimate $122,448–$189,000.

Estimated pay

Tavus has not published a salary for this role. The figure below is our estimate, not theirs.

$122,448 – $189,000

What the middle half of mid-level general marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 38 postings that stated pay, median $150,000. Last updated Aug 19, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and maintain the company's core and product stories
You'll turn technical ideas into clear messages for external audiences
You'll produce written, video, demo, and launch content
You'll equip frequent product releases with messaging and launch assets
You'll steer brand, distribution, and category development across key channels

What you bring

You bring end-to-end marketing execution, not strategy alone
You can work independently while managing several workstreams
You understand products and connect messages to user journeys
You maintain a high standard for detail and output quality
You can contribute to both narrative development and distribution

Who this fits

This role suits a hands-on marketer who can work across brand, product marketing, storytelling, and growth. You may be stronger in narrative or distribution, but you should contribute across both areas. The job is based onsite in San Francisco, reports directly to the CEO, and involves a fast pace with frequent product releases.

From the employer

Location: San Francisco
Reports to: CEO

About Tavus

Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.

The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.

The Role

Tavus is hiring a founding marketer to lead brand, product marketing, and category development.

This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.

Key responsibilities include:

Developing and maintaining core company and product narratives
Translating technical concepts into clear, externally facing messaging
Creating high-quality content across formats (written, video, demos, launches)
Supporting frequent product launches (weekly cadence) with structured messaging and assets
Owning and evolving brand positioning across website, product, and external channels
Driving distribution through organic, social, and PR channels
Contributing to category definition in an emerging market

Candidate Profile

The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.

Two common profiles are expected:

Narrative / Creative Focus

Strong ability to develop clear, compelling messaging from complex inputs
High attention to detail across writing, visual output, and overall brand
Experience producing product-facing content (e.g. demos, websites, launch materials)

Distribution / Growth Focus

Experience driving reach through content, launches, and media
Strong understanding of channels, timing, and amplification strategies
Track record of creating high-engagement or high-visibility moments

Candidates may lean toward one area but should be capable across both.

Requirements

Proven experience executing marketing work end-to-end (not solely strategy)
Ability to operate independently and manage multiple workstreams
Strong product understanding and ability to map messaging to user journeys
High quality bar for output and attention to detail
Willingness to work in a fast-paced environment with frequent releases

Preferred Background

Experience in AI or developer-facing products
Exposure to early-stage or high-growth environments
Involvement in positioning or launching new product categories
Familiarity with companies such as ElevenLabs, Lovable, or similar

Scope and Impact

Full ownership of brand and narrative development
Direct collaboration with the founder
Responsibility for external perception of the company and its products
Opportunity to shape positioning in a new and evolving category