Market Research Coordinator - APAC
mintel Open · verified Sep 25, 2026 At a glance
Mid-level Market Research role at mintel. Kuala Lumpur.
Pay not stated Market Research salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run freelance field associates through hiring, onboarding, training, relationship management, and offboarding
- Keep daily product-collection workflows moving while coordinating operations with field associates and coverage teams
- Analyze statistics to spot market trends and coverage-quality gaps, then turn findings into field actions
- Track FMCG launches across social, e-commerce, trade websites, events, and print sources
- Build product shopping lists and help improve data-collection, analysis, and reporting methods
What you bring
- Prior coordination, operations, administration, research support, data management, or internship experience
- Strong organization and multitasking skills, with close attention to accurate data
- Clear written and spoken communication for working across operations, commercial, and analyst teams
- Curiosity about products, markets, data, and processes, plus a constructive approach to challenging existing methods
Who this fits
You’ll suit a mid-level coordination role that combines field-associate management, product research, data analysis, and operational follow-through. You’ll need to work effectively with different teams and perspectives while maintaining accurate, consistent processes. The role is based in Kuala Lumpur and supports remote working with flexible start and finish times.
From the employer
From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.
The Market Research Coordinator plays a key role in supporting the day-to-day operations of Mintel's Global New Products Database (GNPD). The role ensures the timely and accurate coordination of product collection, data processing, workflow administration, and stakeholder communications to support the delivery of high-quality product innovation data across global markets. Working closely with GNPD Operations, Coverage teams, Field Associates, and cross-functional stakeholders, the Coordinator helps maintain operational efficiency, data quality standards, and service delivery excellence. What You Will Be Doing:-
Freelance Field Associate Management
- Oversee the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
- Manage day-to-day operations and ensure smooth workflow.
Data Analysis And Insights
- Analyse numerical statistics and data to identify market trends, and areas for coverage quality improvement.
- Convert analysis into appropriate actions to direct the Field Associates and also in development of methodologies.
- Conduct ad-hoc research projects to support business objectives.
Market Research
- Attend trade events to stay updated on industry trends
- Monitor new product launches for FMCGs through various online tools such as social media, e-commerce and trade websites
- Research relevant online and print information to identify potential new products.
- Create "shopping lists" of new products to support the Field Associate network.
Methodology Continuous Improvement
- Contribute to the development and refinement of methodologies for data collection, analysis, and reporting.
- Ensure consistency and accuracy in data collection processes.
Communication And Collaboration
- Maintain effective communication with contacts through email, telephone, and face-to-face interactions.
- Collaborate across teams (Operation team, Commercial team, Analysts) to ensure alignment and support.
- Previous experience in a Coordination, Operations, Administration, Research Support, or Data Management role ideal, or prior internship experience
- Strong organizational and multitasking skills.
- Excellent attention to detail and commitment to data accuracy.
- Strong written and verbal communication skills.
- Desire to understand products, markets, data, and processes, and a willingness to challenge the status quo constructively.
- Can build strong relationships, navigate different perspectives, and maintain a positive and collaborative approach.
What We Offer
- A culture that supports true collaboration whilst embracing remote working.
- Flexible start times and end times.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App.
- Beautifully designed offices foster collaboration and fun.
Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.
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