Product Marketing Specialist

Mindvalley careers.mindvalley.com Open · verified Aug 21, 2026

Hybrid Malaysia Full-time Mid-level Product Marketing

Mid-level Product Marketing role at Mindvalley. Malaysia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and improve direct-sales strategies that meet revenue and performance goals
You'll work with content creators on collateral and materials that support sales
You'll run email, social, and paid-ad campaigns to attract and convert prospects
You'll turn funnel and campaign data into actionable improvements
You'll refine audience groups and personalization while aligning with the Membership Business Unit

What you bring

You bring at least three years in product marketing, campaign management, or a related area
You have a record of delivering successful direct-sales marketing campaigns
You understand funnel marketing, human psychology, and conversion-focused content
You use analytics tools and AI in marketing to guide data-based decisions
You communicate clearly and manage projects effectively

Who this fits

This mid-level role suits you if you can combine performance marketing analysis with an understanding of psychology and persuasive content. You'll collaborate across teams and are expected to deliver at least two optimized campaigns within 90 days while improving leads, conversion, and revenue outcomes. The position is hybrid in Malaysia; membership or subscription experience and paid advertising knowledge are useful extras.

From the employer

The Role

As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.

What you'll do

Design and optimize direct sales marketing strategies to hit revenue and performance targets
Collaborate with content creators to develop compelling marketing collateral and sales materials
Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
Refine audience segmentation and personalization to boost conversion rates
Partner closely with the Membership Business Unit to align marketing with business goals
Monitor customer feedback and sentiment to inform campaign adjustments

What success looks like

Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days
Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates
Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes
Collaborated effectively across teams and served as a trusted partner to stakeholders

What we're looking for

3+ years’ experience in product marketing, campaign management, or a related field
Proven track record of planning and executing successful direct sales marketing campaigns
Strong understanding of funnel marketing, human psychology, and content that converts
Proficiency with marketing analytics tools and data-driven decision making
Excellent communication and project management skills
Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency

Nice-to-haves:
Experience with membership or subscription-based products
Familiarity with paid advertising platforms and advanced segmentation strategies
Bachelor’s degree in Marketing, Business, or related field

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.