Marketing Specialist
At a glance
Mid-level General Marketing role at Mindray. Bogota.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Set product direction for target segments and help put marketing plans into action
- Shape product messaging, recommend pricing, and plan budgets around revenue and profitability goals
- Run communications, public relations, vendor coordination, and production of marketing materials across channels
- Research target markets and competitors, then manage marketing databases and customer satisfaction programs
- Work with sales and engineering on product fit, partnerships, licensing, and presentations at industry events
What you bring
- Experience conducting market research and assessing competitors in target segments
- Experience developing product positioning, pricing recommendations, and marketing plans
- Ability to coordinate communications, vendors, marketing materials, customer programs, and cross-functional work
Who this fits
This role suits someone who can span product marketing, customer programs, communications, and sales support. The position is based in Bogota, Colombia.
From the employer
Define the product strategy and roadmap for target market segments. Support and facilitate the development and implementation of marketing plans.
Oversee corporate communication tactics, including external and internal communications, public relations efforts, and the management of external vendors and consultants.
Develop core product positioning and messaging.
Recommend pricing strategies to achieve revenue and profitability goals.
Plan and propose an overall budget to ensure success.
Plan and establish key working relationships with industry leaders and influential clients. Organize and implement a customer relationship improvement program, including satisfaction surveys, client development activities, customer-facing skills training, etc.
Conduct market research and analysis. Serve as an expert on the competitive landscape within target segments.
Manage the production and distribution of marketing materials—such as promotional literature, graphics, and signage—tailored to various media channels.
Develop and manage marketing databases.
Work closely with sales and marketing management to ensure alignment between product development and distribution goals.
Collaborate with the engineering team to develop and optimize product attributes, aiming to maximize customer preference within target segments.
Design and plan quarterly sales and marketing seminars for regional staff.
Deliver product presentations at trade shows, seminars, conferences, workshops, etc.
Collaborate with the sales team to pursue partnerships and licensing opportunities.
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