Supervisor, Paid Search & Social
At a glance
Mid-level Paid Search / PPC role at Mile Marker. Hybrid (New York, New York, US) · full-time · $75,000–$90,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set paid search and social strategy for multiple clients, then run and improve campaigns across digital platforms
- Build campaign structures, budgets, and bidding approaches, and contribute to media plans and forecasts
- Review conversion, acquisition-cost, and return-on-spend results to adjust campaigns and identify next steps
- Share performance trends and recommendations with clients and internal teams through recurring presentations
- Guide junior media planners or managers, giving them strategic direction, support, and feedback
What you bring
- At least four years managing paid search and paid social, with strong knowledge of the platforms
- Hands-on expertise with Google Ads, Meta Ads Manager, and Google Analytics
- Experience overseeing direct-to-consumer or conversion-focused media, plus familiarity with awareness campaigns
- A record of leading or mentoring junior colleagues and presenting campaign results to clients
- Experience planning media and managing budgets across several accounts
Who this fits
This role suits a paid media lead who can stay close to campaign execution, analyze results, and guide junior teammates. The work spans multiple clients and priorities in an agency setting. The role is hybrid, and the stated annual pay range is $75,000 to $90,000.
From the employer
About Mile Marker:
We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
For more information, go to www.milemarkeragency.com.
About the role
Supervisor, Paid Search & Social (Biddable) is responsible for developing, executing, and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of "biddable media" through Self-Serve platforms.
Key Responsibilities
Campaign Strategy
- Lead the strategy, execution, and optimization of paid search and paid social campaigns for multiple clients across various industries.
- Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.
Campaign Implementation
- Provide hands-on campaign execution, management and oversight on platforms like Google Ads, Meta Ads Manager, TikTok and similar platforms.
- Contribute to campaign forecasting, media planning, and budget management across channels.
- Setting up campaign structure, budgets, bidding strategies across platforms
- Identifying, proposing, and executing testing opportunities across platforms
- Stay up to date with platform changes, trends, and emerging tools, bringing forward innovative strategies and testing new ad products.
Performance Optimization and Reporting
- Experience in monitoring front end as well as key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS)
- Strong focus on performance and optimization, reviewing accounts with the team regularly to ensure budget pacing and performance is on par.
- Analyze performance data to extract actionable insights and optimization opportunities.
Communication and Managerial Capabilities
- Ability to develop performance decks and clearly communicate performance trends and opportunities to internal and external clients on weekly/bi-weekly or monthly cadence.
- Mentor and manage a small team of Media planners or Managers providing strategic direction, support, and feedback.
- Ensure high standards of execution and performance across all client accounts under your supervision.
Required Qualifications:
- Minimum of 4 years of experience managing paid search and paid social campaigns with strong platform-level knowledge.
- Strong experience managing Direct to consumer or conversion-based media campaigns while having a good understanding of awareness-based campaign strategies.
- Proven ability to lead, mentor, or manage junior team members.
- Exceptional analytical skills — you instinctively dig into campaign data to understand what’s working and why.
- Advanced experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Effective communication and client-facing skills with experience presenting results and strategies.
- Experience managing budgets and media planning across multiple accounts.
- The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.
Preferred (Nice to Have):
- Retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
- Familiarity with tools like Google Tag Manager, Looker Studio, Supermetrics.
- Google Ads and/or Meta certifications.
The pay range for this role is:
$75,000 - $90,000 per year (Hybrid)
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