Digital Media Analyst (Paid Search, Social & Programmatic)

Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com

Key Responsibilities

• Support the execution and management of Paid Search, Paid Social, and Programmatic campaigns across multiple platforms.
• Assist in campaign setup, including audience creation, keyword implementation, ad trafficking, budget allocation, and platform configuration.
• Perform campaign quality assurance checks, validating creative assets, tracking parameters, UTMs, audience targeting, and campaign settings.
• Monitor campaign delivery and performance on a daily basis, identifying issues and escalating them when necessary.
• Support campaign optimization activities based on performance data and guidance from senior team members.
• Assist with audience research, keyword research, media planning inputs, and competitive analysis.
• Generate recurring reports and dashboards, ensuring data accuracy and timely delivery to stakeholders.
• Analyze campaign results and contribute insights for performance improvement opportunities.
• Collaborate with strategists, specialists, analysts, creative teams, and reporting teams to support campaign execution.
• Troubleshoot basic campaign delivery, tracking, and platform-related issues.
• Maintain campaign documentation, process trackers, and operational records.
• Support the implementation of automation initiatives, AI-powered tools, and process improvement activities.
• Stay informed on digital advertising trends, platform updates, and industry best practices.

Basic Qualifications

Required Experience

• 1-2 years of experience in digital marketing, paid media, campaign management, or related areas.
• Hands-on experience with at least one digital advertising platform such as Google Ads, Meta Ads Manager, Microsoft Ads, LinkedIn Ads, DV360, or similar.
• Basic understanding of Paid Search, Paid Social, and Programmatic advertising concepts.
• Familiarity with campaign setup, audience targeting, keyword implementation, performance monitoring, and reporting.
• Experience using Microsoft Excel, PowerPoint, and other Microsoft Office products.
• Bachelor's Degree or Technical Degree in Marketing, Advertising, Business, Communications, or related field. Equivalent experience may be considered.
• Intermediate to Advanced English communication skills (B2+ preferred).
• Knowledge of Google Analytics, Looker Studio, Tableau, JIRA, or SharePoint is a plus.
• Minimum required education: High School Diploma.

Professional Experience

• Experience supporting digital media campaigns from launch through reporting.
• Basic understanding of media planning, audience research, and campaign execution processes.
• Experience working with campaign tracking, UTMs, conversion tracking, and QA procedures.
• Ability to analyze campaign performance metrics and identify optimization opportunities.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Effective communication and collaboration skills.
• Ability to work independently on assigned tasks while following established processes.
• Eagerness to learn new platforms, technologies, and digital marketing best practices.

Certifications

Required

• Google Ads Search Certification
• Google Analytics Certification

Preferred

• Google Ads Display Certification
• Meta Certified Digital Marketing Associate
• Campaign Manager 360 Certification
• Microsoft Advertising Certification
• LinkedIn Marketing Solutions Certification
• Display & Video 360 Certification
• TikTok Academy Certification

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.