Commercial Product & Sales Marketing Analyst

Michigan Farm Bureau Open · verified Sep 10, 2026

On-site Lansing Full-time Mid-level Marketing Analytics

Mid-level Marketing Analytics role at Michigan Farm Bureau. Lansing · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll research competitors, market shifts, and industry developments to surface commercial product opportunities
You'll assess business value and field impact, then turn findings into recommendations and field-ready materials
You'll help shape requirements by exposing gaps, clarifying scenarios, and assessing proposed solutions
You'll advise field and internal teams as the commercial-products subject matter expert
You'll spot recurring themes in inquiries, submissions, feedback, and data to improve products and resources

What you bring

You have a bachelor's in marketing, insurance, business, or a related area, or equivalent experience
Hold CISR, AU, and/or API designations, unless equivalent education applies
Have at least three years in the commercial insurance industry
Hold a Michigan Property and Casualty license, or secure it within ninety days of starting

Who this fits

This suits someone who can connect commercial insurance research with product improvements, pricing, processes, and field materials. You'll work onsite in Lansing and support both Home Office and the field force. The role calls for clear knowledge of underwriting, business processing, and claims procedures, plus participation in corporate projects and production support.

From the employer

Commercial Product & Sales Marketing Analyst

To support the development, enhancement, sales, and ongoing maintenance of Farm Bureau Property/Casualty (PC) commercial products through research, analysis, and development of field and consumer facing materials.

This role identifies product improvement opportunities, evaluates business value and field impact, and translates findings into actionable strategic recommendations and field-facing deliverables to support a multi-line field force.

Conduct research on competitor products, market trends, and industry developments and apply insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials.

Represent Home Office and field force as an active contributor in various corporate projects, initiatives, and production support. Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge and supporting evaluation of proposed solutions.

Serve as the subject matter expert for field force and internal teams on Farm Bureau commercial products. Maintain clear understanding of underwriting rules, new business and current business processing and claims procedures.

Identify trends and reoccurring themes from field inquiries, feedback, submissions, and data from insights to support product and resource improvements.

Bachelor's degree in marketing, insurance, business or related field required , or equivalent experience may be considered.
CISR, AU and/or API designations required, or equivalent education may be considered.

Minimum three years experience in commercial insurance industry required .

Experience in project management preferred.

Active State of Michigan insurance license in Property and Casualty required or must be obtained within 90 days of employment.

Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

Minimum Salary:$73,008

PM19

Compensation details: 8 Yearly Salary

PIacc-6834