Analytical Marketing Executive
METRO/MAKRO Open · verified Oct 18, 2026 At a glance
Mid-level General Marketing role at METRO/MAKRO. Bağcılar · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Evaluate mass and targeted CRM and marketing activity, then adjust strategies based on what performs
- Model commercial and marketing campaigns to forecast results and share recommendations for stronger performance
- Build customer-behavior prediction models and help bring global machine-learning and data-science work into local use
- Use customer segmentation, including RFM, to inform campaign choices and improve business processes
- Maintain KPI dashboards, develop tracking tools, and advise other departments on analytical questions
What you bring
- A related quantitative bachelor’s or master’s degree
- At least two years using analytics, visualization and reporting in a fast-moving work environment
- You can write efficient SQL queries against large datasets and work with BI tools such as Looker Studio and Google BigQuery
- You communicate fluently in written and spoken English
Who this fits
This mid-level role suits someone who can turn marketing and commercial data into campaign recommendations and explain findings to other teams. The working model is hybrid, with Fridays worked remotely from anywhere.
From the employer
METRO is a global food company which inspires the gastronomy sector in more than 30 countries with 678 stores serving more than 17 million customers all around the world!
With its 33 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and 4.500 employees.
We are a purpose driven company; we value Turkish cuisine, develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and inspire the sector.
We are one of the best employer in Türkiye & Europe. We won the Top Employer certificate 7th time in a row.
- Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies,
- Carry out simulations for both commercial and marketing marketing campaigns and share insights to enhance performance,
- Coordinate with global teams to implement machine learning and data science projects locally,
- Develop machine learning models to predict customer behavior and support marketing efforts,
- Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies,
- Advise on customer segmentation such as RFM and contribute to improving business processes,
- Manage dashboards and create new tools to improve the tracking and visibility of KPI,
- Provide consultancy to various departments on analytical topics.
- Bachelor’s or Master’s Degree in a related quantitative field,
- 2+ years of experience with data analytics, data visualization and reporting in a fast paced environment (Retail experience is a plus),
- Proficiency in SQL - able to write structured and efficient queries on large data sets,
- Proficiency in BI and data visualization platforms (e.g., Looker Studio) with data platforms like Google BigQuery,
- Strong analytical skills with the ability to understand data and identify relationships between data sets,
- Excellent command of both written and spoken English,
- Advanced proficiency in MS Office,
- Excellent communication and storytelling abilities using data,
- Organized, proactive, and focused on achieving success through teamwork,
- A genuine interest in digital disciplines and stay up to date on trends.
Head Office Working Model is Hybrid in METRO. We're working remotely on Fridays. You can work from anywhere on that day.
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