Marketing Manager - Melia Serenity Cam Ranh

Melia Hotels International melia.com Open · verified Sep 21, 2026

Khanh Hoa Manager General Marketing

At a glance

Mid-level General Marketing role at Melia Hotels International. Khanh Hoa.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SeniorityManager

LocationKhanh Hoa

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own marketing and brand strategy for assigned hotels, keeping local execution aligned with Meliá direction
Build annual and property-level plans with the General Manager and DOS&M
Run B2B, MICE and BT campaigns across content and multiple marketing channels
Coordinate PR and social media, including agencies, media contacts, press visits and influencers
Track hotel marketing budgets, content updates, launches, shoots, events and F&B promotions

What you bring

A university degree, preferably in tourism, hospitality, marketing or a related field
Two to three years in a comparable role or hotel brand, plus at least two years managing hotel marketing
Local-language fluency and advanced English; a third language is an advantage
Knowledge of marketing fundamentals, owned, earned and paid channels, and hotel operations
The ability to lead and motivate a team, with a service orientation and strategic approach

Who this fits

This role suits a hotel marketer who can connect brand strategy with property execution and work across PR, social media, sales, content and operations. It is based in Khanh Hoa, Vietnam, and requires the local language plus advanced English. You will be expected to lead marketing work and support pre-opening activity for new hotels.

From the employer

“The world is yours with Meliá”

Discover a path without limits at Meliá, where growth and development opportunities are endless. Embark on a journey that will take you to work in several countries and become part of our extended global family.

Discover some of the benefits we offer:

My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.

My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

Mission: Guarantees the alignment and dialogue between the brand strategy and its implementation in the hotel, as well as the prioritisation of projects based on the premises set by the business, aligned with and supporting the strategy of the DOS.

What will you have to do:

Develop, implement, and oversee the Marketing & Brand strategy for assigned hotels, ensuring alignment with the overall brand direction.
Lead and coordinate the development of the Annual Marketing Plan and individual hotel marketing plans together with the General Manager and DOS&M.
Execute marketing campaigns, content, and multi-channel marketing assets, including B2B, MICE, and BT activities.
Manage and coordinate PR and Social Media activities, including agencies, media relations, press visits, and influencer partnerships.
Develop and manage PR calendars, social media content calendars, and performance reports.
Monitor and control the marketing budget of assigned hotels to ensure effective utilization.
Support pre-opening and launch marketing activities for new hotels, particularly Key Hotels.
Oversee the production and implementation of photo/video shoots, branding materials, content, styling, and communication assets in line with brand standards.
Ensure hotel content and information are updated across Meliá.com, Meliá PRO, distribution channels, and hotel presentation materials.
Manage marketing activities for F&B outlets, partnerships, events, and trade fairs, working closely with Brand, Sales, PR, and Social Media teams to maximize business impact.

What are we looking for:

University degree, preferably Tourism or Hospitality, Marketing or similar.
2-3 years in a similar position, or in similar-tier hotel brands and properties.
At least 2 years’ managerial experience in the Marketing department, especially in PR or Marcom. 
Local language and advanced English. A third language would be an asset.
Knowledge of Marketing foundation.
Knowledge of Marketing channels: owned, earned, paid, Earned, Paid
Knowledge of hotel operations.
Ability to lead and inspire a team.
Vocation for service. 
Strategic mindset.

At Meliá we are all VIP

At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.

Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible.

To protect yourself and avoid fraud in selection processes, we invite you to consult our recommendations on the "Protect Your Application" page.

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