Director of Sales & Marketing - Melia Danang Beach Resort
At a glance
Director-level Marketing Leadership role at Melia Hotels International. Da Nang.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Build the annual sales and marketing plan from market research, then track results and adjust actions toward targets
- Set goals for sales and marketing managers and prepare the department budget, including revenue and product targets
- Forecast occupancy to guide pricing for groups, key accounts and tour operators, with General Manager approval
- Review monthly profit-and-loss results, monitor competitors weekly and provide sales updates to senior leaders
- Oversee client visits, key-account relationships, contracts, trade events and campaigns with public relations and Food & Beverage
What you bring
- You have a university degree; additional marketing education is an advantage
- You can work fluently in English
- You bring three years in a comparable role at a large hotel or international company
Who this fits
This director role suits someone who can lead sales and marketing managers while owning hotel revenue goals, pricing, client relationships and promotion. Opera system knowledge and familiarity with marketing plans, business plans and commercial strategy are advantages.
From the employer
“The world is yours with Meliá”
Discover a boundless path at Meliá, where opportunities for growth and development are endless. Immerse yourself in a journey that will take you to work in various countries and to be part of our extensive global family 🚀
Discover some of the benefits we offer:
- My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
- My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.
Be proud to belong to Meliá as we are proud of you 😉
We are looking for Director of Sales & Marketing - Melia Danang Beach Resort
Mission:
To generate business, using all the characteristics, advantages and benefits of the hotel and the country. Have to design, implement and execute the strategies and actions needed to achieve or improve all the sales and marketing goals defined in the business plan, following Sol Meliá Guide Lines.
Main responsibilities:
1. To design the annual sales and marketing plan, based on the previous research, investigation and analysis of the market trends (national and international). To review the development of the plan and take appropriate actions in order to achieve the sales goals and improve the sales results.
2. Establish the individual goals for the sales and marketing managers/ sales managers in order for them to achieve the general goals of the department.
3. To design the annual budget including the product and service goals and revenue objectives.
4. Prepare the occupancy forecast in order to establish a correct price policy, adapted to the different potential customers (groups, key accounts, tour operators…), and with the approval of the General Manager.
5. Provides marketing and sales information, statistics and reports for the General Manager and Head Office.
6. To successfully attend to the key accounts and maintain permanent contact with them, detecting the potential customers and accounts within the market segmentation and customers’ geographic origin.
7. To assure that the sales managers correctly organize and successfully execute the visits to the clients and review those visit reports and to make suggestions for any necessary improvements in order to achieve the goals.
8. Assure, coordinate and follow up the presence of the hotel at the trade fairs, expositions, conventions events, and promotional tours according to the programme established in the Marketing Plan.
9. Review and ensure that negotiations, contracts with the different companies and credits for clients are made according to the policies and established procedures that protect the interests of the hotel.
10. Review monthly P&L statements and find ways to improve the performance of the Hotel.
11. Conduct Departmental meeting once every week.
12. Keep abreast of the competitor’s activities on a weekly basis.
13. Prepare and implementation of the yearly advertising and Promotions together with the public relations team.
14. Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
15. Ensure maximum exposure in the internet with the assistance of the Ecommerce Executive/Manager.
16. Enhance the image of the hotel in the local community.
17. Responsible of developing new market.
Main requirements:
- University Degree, Upgrade or Master in Marketing will be an advantage
- Fluent English
- Specific knowledge: Marketing plan, business plan, commercial strategies, and Opera system in an advantage.
- 3 years in a similar position in large hotels or international companies
At Meliá we are all VIP 🌟
Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to create your future wherever you want.
Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People.
At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.
We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.
Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible.
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