Business Development Representative
Mid-level Sales Development role at MediaRadar. New York · $55,000–$73,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll prospect enterprise and mid-market brands and agencies across phone, email, video, and social
- You’ll map buying groups, personalize outreach, and turn engagement into qualified meetings
- You’ll qualify opportunities, manage activity in sales tools, and keep records ready for forecasting
- You’ll research market trends and account needs to shape relevant messaging
- You’ll coordinate with Account Executives, Marketing, and RevOps to improve funnel conversion
What you bring
- Bring one to three years of outbound sales or business development experience, ideally in SaaS, MarTech, AdTech, or data-led B2B
- Understand advertising, media buying and selling, and how brands make marketing choices
- Use Salesforce or HubSpot along with sales engagement platforms
- Communicate clearly in writing and conversation, with strong listening skills
- Stay organized, take initiative, and work toward measurable results and growth
Who this fits
You’ll fit this role if you’re proactive, resourceful, creative, and comfortable in a fast-moving consultative sales setting. The job focuses on brands and agencies and is based in hybrid New York City. It is a full-time exempt position on a demand generation team.
From the employer
Location: Hybrid NYC
About MediaRadar
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.
The Role
We are looking for a driven, creative, and resourceful Business Development Representative (BDR) to join our high-performing demand generation team, specifically focusing on our Brands and Agencies business.
In this role, you will be the engine of our sales funnel, responsible for generating qualified pipeline through strategic outreach and meaningful prospect engagement. You will work in a fast-paced, consultative environment, acting as a key contributor to our revenue growth by identifying and connecting with key stakeholders at leading agencies and brands
Key Responsibilities: What You’ll Do
Drive High-Quality Pipeline Growth
- Strategically prospect into enterprise and mid-market target accounts across the Brand and Agency landscape.
- Conduct multi-threaded outreach using a mix of channels including phone, email, video, and social, utilizing personalization at scale.
- Identify key stakeholders and decision-makers, navigating complex org charts to understand account dynamics.
- Book high-conversion meetings that turn into real pipeline, working closely with Account Executives to ensure a seamless lead handoff.
- Meet and exceed quotas related to monthly outreach, meetings booked, and pipeline generation.
Sales Strategy & Execution
- Qualify leads effectively by leveraging prospecting frameworks such as Sandler, ANUM, MEDDICC, or SPIN Selling.
- Utilize sales technology (LinkedIn Sales Navigator, Gong, Orum, HubSpot, and Salesforce) to manage your workflow and track activity.
- Maintain strong sales hygiene and data integrity to support accurate forecasting and reporting.
Research & Personalization
- Conduct in-depth research on target brands and agencies to inform tailored messaging and value propositions.
- Track industry trends within media, advertising, and technology to connect prospect challenges to MediaRadar’s unique value.
- Collaborate cross-functionally with Marketing and RevOps to align strategies and improve conversion rates across the funnel.
Requirements
- Experience: 1–3 years of experience in outbound sales or business development, preferably in SaaS, MarTech, AdTech, or data-driven B2B environments.
- Industry Knowledge: A strong understanding of advertising, media buying/selling, and how brands make marketing decisions.
- Tech Savvy: Proficiency in CRM systems (Salesforce/HubSpot) and sales engagement platforms.
- Communication: Excellent written and verbal storytelling skills with a knack for active listening.
- Mindset: You are a proactive thinker, exceptionally organized, and motivated by measurable results and personal growth.
Benefits
In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:
- Medical, Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Paid Parental Leave
- Summer Fridays
At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.
In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization. This is a full-time exempt role with a base salary range of $55,000 - $73,000, plus benefits.
We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at careers@mediaradar.com .
We’re excited to meet people who share our values and want to build the future with us!
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