Senior Brand Manager Côte d’Or BNX – Equity & Communication
Mdlz Open At a glance
Senior Brand Marketing role at Mdlz. Mechelen · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set Côte d’Or’s communication agenda, taking campaigns from annual planning through creative and media agency delivery
- Shape the brand’s long-term positioning, equity framework and visual identity, keeping its expression aligned across touchpoints
- Choose media across paid, owned and earned channels, then tune the mix and budget using campaign returns and brand health measures
- Use market data and consumer research to spot changing needs and turn those findings into brand initiatives
- Manage the brand’s P&L and marketing spend, deliver revenue and margin goals, and coach two direct reports
What you bring
- A master’s degree, preferably in marketing, business administration or a related area
- At least seven years in FMCG brand marketing
- A record of developing communication strategy and campaigns, managing agencies, and shaping brand positioning and equity
- Experience leading and developing a team, plus fluency in English and Dutch or French
Who this fits
This senior role suits a brand marketer who can combine creative judgment, consumer insight, analytical skills and financial ownership. You’ll lead two direct reports and work across Benelux functions with the European marketing team. The position is based in Mechelen, Belgium, and relocation support is unavailable.
From the employer
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Join Mondelēz International and lead the equity and communication strategy for Côte d'Or — the #1 chocolate brand in Belgium and a strong contender in the Netherlands. As part of a passionate Benelux marketing team, you will shape how millions of consumers experience the brand through world-class integrated campaigns, bold media strategy, and compelling creative storytelling. This is a highly visible role with real ownership of a beloved brand in a fast-moving FMCG environment.
About Côte d'Or
Founded in Belgium in 1883, Côte d'Or is the #1 chocolate brand in Belgium and #4 in the Netherlands, known for its distinctive, uncompromising taste, high-quality ingredients, and its iconic elephant logo and communication campaigns. Today, as part of Mondelēz International's BNX portfolio, Côte d'Or combines a strong local identity with the reach, expertise, and innovation capability of a global snacking powerhouse. The brand continues to inspire generations of chocolate lovers across Belgium and the Netherlands.
Key Responsibilities
As Senior Brand Manager Côte d'Or BNX — Equity & Communication, you will own the full equity and communication agenda for the brand. Your key areas of accountability include:
Communication & Campaign Leadership
- Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation.
- Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
- Develop and execute best-in-class annual communication plans aligned to brand strategy.
- Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).
Brand Positioning & Equity
- Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
- Develop and safeguard the brand equity framework and visual identity guidelines.
- Ensure consistent brand expression and consumer experience across all touchpoints.
Media Strategy
- Own the development and execution of media strategy across paid, owned, and earned channels.
- Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
- Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.
Consumer & Category Insights
- Monitor category dynamics and brand performance using market data and consumer research.
- Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
- Partner with the insights team to build a deep understanding of the BNX chocolate consumer.
P&L Ownership & Financial Management
- Own the brand P&L, including forecasting and marketing budget management.
- Drive net revenue growth and margin performance within your area of responsibility.
- Work closely with finance to track investment efficiency and ensure delivery against business targets.
People Leadership
- Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
- Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition.
Cross-Functional Collaboration
- Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
- Collaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market.
- Act as a key contributor to the broader Benelux brand and marketing community.
Who You Are & What You Bring
Who You Are
- A strong creative thinker with sharp judgement for building impactful communications.
- A natural cross-functional team player who thrives in a matrix organisation.
- A people leader who empowers, develops, and inspires others.
- Innately curious, always learning and adapting in a fast-changing world.
- Highly independent and self-driven, comfortable owning decisions and outcomes.
- Consumer-centric with a genuine passion for brand building and storytelling.
- Data-driven, with solid analytical skills and strong financial acumen.
What You Bring
- Master's degree, preferably in Marketing, Business Administration, or a related field.
- Minimum 7 years of FMCG brand marketing experience. Experience managing local brands preferred.
- Proven track record in communication strategy, campaign development, and agency management.
- Experience in brand positioning, equity development, and creative briefing.
- Strong command of media strategy across paid, owned, and earned channels.
- Experience leading and developing a team.
- Benelux market knowledge is a strong plus.
- Fluent in English and either Dutch or French.
What We Offer
At Mondelēz International, you will join a company that genuinely believes snacking can make life a little sweeter — for our consumers, our teams, and the world. We offer:
- A dynamic, international work environment with iconic global brands
- Real ownership and accountability from day one
- A collaborative, people-first culture that celebrates curiosity and learning
- Competitive compensation package and comprehensive benefits, including company car
- Opportunities for regional and global career growth within Mondelēz
- Flexible working arrangements and a focus on wellbeing
Ready to Make It Happen?
To apply, please submit your CV and motivation letter through the Mondelēz International careers portal.
We look forward to connecting with you.
More about this role
Work schedule: 100%


The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland.
No Relocation support availableBusiness Unit Summary
What makes working at Mondelēz International so special? Many things. The iconic brands and global nature of our business. The continuous innovation and endless opportunities to grow. The chance each day, to put a smile on people’s faces. We are the world’s leading maker of chocolate, biscuits, candy and gum with outstanding brands like Alpen Gold, Oreo, Milka, Yubileynoye and Halls.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularBrand & Portfolio ManagementMarketing
Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Brand Marketing
Find me workBy the team behind growthroles.