Sr. Brand Manager

McCormick mccormick.com Open · verified Sep 16, 2026

Hunt Valley Senior Brand Marketing

Senior Brand Marketing role at McCormick. Hunt Valley · $121,900–$219,410 base.

SalaryStated by McCormick

$121,900 – $219,410

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Frank’s RedHot P&L, forecasts, sales, share, and other in-market performance goals
Build and deliver brand plans spanning innovation, business continuity, consumer strategy, and commercial growth
Lead cross-functional work across marketing plans, projects, portfolio priorities, and customer-facing activation
Prepare briefs for communications, creative, design, research, and R&D partners
Manage and develop two direct reports while guiding broader talent development

What you bring

A bachelor’s degree in marketing or a related field, plus at least six years in marketing and/or sales
Consumer-packaged goods brand management experience with finance, promotions, and consumer communications results
Expertise in marketing and consumer insights, with working knowledge of sales, finance, and supply chain
Strong strategic, analytical, communication, influencing, teamwork, and business-tracking skills
Experience leading projects, managing multiple workstreams, and bringing innovation to market

Who this fits

You’ll suit a senior brand leadership role that combines P&L ownership, strategic planning, cross-functional influence, and people management. You’ll work in a hybrid 50/50 arrangement at McCormick’s global headquarters in Hunt Valley, Maryland. McCormick does not provide employment visa sponsorship at hire or later.

From the employer

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire a Sr. Brand Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

The Senior Brand Manager leads the P&L management and in-market results focused on the Frank’s RedHot brand. This position will build, coordinate, and execute strategic and tactical commercial plans across innovation and business continuity aligned with growth agenda. Candidate will lead cross-functional teams, drive annual plans, and manage monthly deliverables across Monthly Business Review (MBR) and Commercial Review (CR). This role will include management and development of two direct reports.

RESPONSIBILITIES

Business and P&L Management: Responsible for delivery of NS and OP. Sets and delivers the financial forecast, with responsibility for accuracy and bias throughout the year. Manages P&L choices impacting Cost of Selling, Cost of Goods Sold, and Marketing Investments. Additionally, responsible for delivering in-market goals such as sales, share, and HHP. Identify and prioritize growth initiatives based on consumer, brand, research, and landscape analysis.
Strategic Brand Planning: Responsible for consumer and business strategies for long-term, transformational growth in line with company strategies. Partners to deliver Frank’s RedHot Brand Plans across Consumer & Branded Food Service divisions and works closely with Trade Marketing to drive customer excitement behind these strategies and sell them externally. Develops briefs for integrated communications, creative, branding/design, market research, and R&D.
Cross-Functional Team Leadership: Responsible for leading cross-functional teams across projects, marketing plans, and portfolio optimization agenda. Collaborates closely with commercial functions to enable the growth agenda.
Talent Management: Responsible for talent development, engagement, and management of 2 direct reports. Serves as mentor to transformational talent.

REQUIRED QUALIFICATIONS

Bachelor’s Degree in marketing or related discipline
A minimum of 6 years of marketing and/or sales experience
Expert level understanding of practices in Marketing and Consumer insights and sound understanding in areas including Sales, Finance, and Supply Chain
Demonstrated results in consumer-packaged goods brand management, finance, promotional activities, and consumer communications
Ability to lead through others via management and development of direct reports and cross-functional teams
Strong strategic thinking, communication, influencing, and teamwork skills
Strong analytical and business tracking skills to deliver clear data-based recommendations and forecasts
Project leadership experience with ability to manage multiple projects and bring innovation to market
Ability to exercise discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.

PREFERRED QUALIFICATIONS

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Base Salary: $121,900 - $219,410

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.

In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.