Director, Consumer Marketing

Mastercard Open · verified Sep 18, 2026

Jakarta Full-time Director General Marketing

Leadership General Marketing role at Mastercard. Jakarta · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead Indonesia's consumer marketing and media strategies to build Mastercard preference and usage
You'll direct mobile, digital, and emerging-technology marketing, then improve results through measurement
You'll use consumer segmentation to shape multichannel targeting and advise on media and communications trends
You'll manage social content calendars and activate sponsorship assets for domestic audiences
You'll build issuer and partner campaigns using Mastercard marketing assets and B2B2C practices

What you bring

You bring a bachelor's degree in marketing, business, communications, or a related field; an MBA is a plus
You have at least twelve years in consumer marketing, including integrated brand, digital, and media work in large matrixed organizations
You've led teams and agencies, set strategy, coached talent, and held people accountable for results
You can lead insight-based campaigns end to end and apply paid social, search, programmatic, CRM, and content strategy
You can manage budgets, KPIs, stakeholders, compliance, and issuer or partner campaigns

Who this fits

You’ll suit a senior consumer marketer who can lead Indonesia strategy within the SEA Marketing team and influence executives and cross-functional partners. You’ll need to work comfortably in a regulated environment with Legal, Compliance, and Risk. Mastercard also requires security policy compliance, information protection, breach reporting, and mandatory security training.

From the employer

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Consumer Marketing

Overview

The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.

The Role

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard’s suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets.

All About You

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies—setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies—able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline—able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.