皇家宠物-EKA(E-Marketing) Assistant Manager-Shanghai
Mars (External) Open · verified Oct 21, 2026 At a glance
Manager-level General Marketing role at Mars (External). CHN-Shanghai-Shanghai-Fengxian · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run and refine membership programs on Tmall Supermarket and Tmall Global, covering tiers, benefits, points and growth mechanisms
- Build plans to attract, activate, retain and win back members, tracking membership scale, activity and repeat purchase
- Group users by lifecycle stage and use platform audience tools to target and remarket to them
- Coordinate festival and everyday campaigns, working with category teams, brand partners and platform contacts to secure marketing resources
- Create user and membership reports, review campaign outcomes and document reusable operating processes
What you bring
- At least three years of FMCG experience; pet, infant or cosmetics experience is preferred
- E-commerce marketing management capability, with Tmall experience preferred
- Strong commercial judgment across traffic, consumers, products and trends
- Agency management skills and the ability to negotiate with platforms
Who this fits
This manager-level role suits someone with e-commerce marketing experience who can connect membership operations, user campaigns and performance analysis. You'll work with operations, TP and customer service teams, as well as category teams, brand partners and platform account managers. The role is based in Fengxian, Shanghai.
From the employer
Job Description:
事业部：皇家宠物
支持渠道：猫超&天猫国际
Responsibilities:
1. Membership Program Operations
- Responsible for the day to da operations and iteration of the membership programs for Tmall Supermarket and Tmall Global, including the planning and implementation of membership tiers, benefits, points, and growth-value mechanisms.
- Develop full-funnel strategies for member acquisition, activation, retention, and win back, with accountability for core metrics such as membership scale, activity, and repurchase rate.
- Integrate multiple membership systems (88VIP, Brand Pavilion membership, Tmall Global Pet Club store membership, etc.) to design benefit bundles and co-marketing initiatives, driving member ARPU and penetration.
2. User Lifecycle Operations
- Build and operate user segmentation models (new / active / dormant / churned users), develop differentiated operational strategies, and take ownership of repurchase rate, conversion rate, and retention rate.
- Lead audience package strategies: conduct audience insights, targeting, and remarketing based on platform data tools (RTB advertising) to improve campaign efficiency.
- Drive user asset accumulation: encourage users to join membership programs and follow merchant livestream accounts, building brand-owned channels for repeatable user reach.
3. Marketing Planning & Execution
- Coordinate user-facing campaigns for Tmall Supermarket / Tmall Global during major promotional events (3.8 Festival, 618, Double 11, CNY Festival, etc.) and day-to-day marketing activities, including member-exclusive pricing, bonus gifts, and win-back packages for existing customers.
- Collaborate with category teams, brand partners, and platform account managers to co-create marketing plans and secure platform resources (off-site partnerships, membership channels, cart marketing, push notifications, SMS, and other touchpoint resources).
- Deliver campaign review reports and build reusable user marketing SOPs and case libraries.
4. Data-Driven Operations & Collaboration
- Establish user and membership data reporting systems, regularly deliver business analysis, and use data to identify problems and validate strategies.
- Work with operations, TP teams, and customer service teams to drive the optimization and implementation of membership product features, user
Requirements:
1. 3 years FMCG experience, Pet/Infant/Cosmetic will be preferred.
2. Be capable of e-commerce marketing management, Tmall related experience is preferred.
3. Strong business sense on traffic, consumers, products, trends, etc.
4. Skillful agency management and platform negotiation capability.
5. Strategic thinking and learning agilities.
6. Be proactive and driving for result.
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