Digital Marketing Specialist (Onsite - Official Website Manager))
Mid-level Digital Marketing role at Mars (External). KOR-Seoul-Seoul · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage product displays, promotional banners, and other website content from creation through updates
- You'll run the sampling program, covering portfolio choices, service improvements, inventory forecasts, and logistics support
- You'll oversee daily website operations and administrative processes for smooth execution
- You'll control UTM parameters, monitor traffic, and flag major metric changes or anomalies
- You'll handle marketing budget processing and coordinate with internal teams and outside agencies
What you bring
- You'll have a bachelor's degree in marketing, business, or a related field
- You'll bring two to three years of digital marketing experience, including FMCG exposure
- You'll have onsite marketing knowledge, with agency experience preferred
- You'll write fluently in English and work well with others
Who this fits
You'll suit a curious, resourceful problem-solver who builds relationships, collaborates across teams, stays flexible, and focuses on results. The role is hybrid in Seoul and is a fixed-term assignment covering parental leave through the end of 2027.
From the employer
Job Description:
This role of Royal Canin Korea provides a 360-degree exposure to on-site marketing functions, offering hands-on experience across every touchpoint of the consumer’s digital journey.
This is a fixed-term contract position to cover an associate on parental leave through the end of 2027.
[Key Responsibilities]
ON-SITE (Official Website) MANAGEMENT & OPERATION
- Onsite Content Optimization & Creation : Drive the end-to-end management of digital assets, including product displays, promotional banners and onsite content to maximize user engagement.
- Recruitment Program Management : Manage existing sampling program, including portfolio management, service optimization, inventory forecasting and logistics support.
- Onsite Activity Administration: Streamline daily operational workflows and administrative governance for seamless on-site execution.
UTM MANAGEMENT & TRAFFIC MONITORING
- Serve UTM parameter management as the gatekeeper for traffic tracking and ensuring data accuracy.
- Monitor on-site traffic performance and provide timely notifications regarding any significant fluctuations or anomalies in key metrics.
BUDGET MANAGEMENT
- Oversee BAPO (Marketing) team budget processing to ensure efficient financial governance progress, and escalates issues when needed.
STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT
- Cross-Functional Liaison: Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives.
- Agency Partnership: Manage external agencies to ensure premium output and on-time delivery.
[Job Specifications/Qualifications]
- Bachelor’s degree in marketing, business related discipline
- +2~3 years working experience in digital marketing
- FMCG marketing, agency experience is preferred with knowledge of onsite
- Fluence English skill : written
[Key Supporting Competencies]
- Curious, resourceful and a creative problem-solver
- Effective relationship builder, collaborative capability
- Positive attitude and flexible of thought and drive result
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