Brand Manager, Thailand
Mars (External) Open · verified Sep 28, 2026 At a glance
Mid-level Brand Marketing role at Mars (External). THA-Mars Thailand · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build Thailand’s marketing activity calendar around local market needs
- Guide local agencies as they deploy cluster-developed activities and marketing toolkits
- Lead local activation across digital marketing, media, sampling, and related channels
- Adapt consumer communications and regional strategies for effective in-market execution
- Coordinate with the cluster marketing manager and local trade marketing to deliver campaigns efficiently
What you bring
- Strong knowledge of Thai consumers and the ability to turn that understanding into local activation
- Hands-on marketing expertise covering localization, digital marketing, and media
- Experience managing end-to-end campaign activation and execution
- Clear communication skills and agility when working across cluster and local teams
Who this fits
This role suits a Thailand-based brand marketer who can translate regional plans into locally relevant campaigns. You’ll work in a hybrid setup and coordinate with agencies, the cluster marketing manager, and cross-functional local teams.
From the employer
Job Description:
Job Purpose
The Brand Manager serves as the in-market marketing lead who is responsible for end-to-end campaign activation and execution. This role ensures seamless localization and execution of regional strategies, delivering impactful marketing that drives brand growth, demand generation, and market relevance.
The brand manager must have the experience and skills set to:
- Develop optimum marketing/activity calendar in local market
- Ensure outstanding implementation by guiding local agency teams in deployment of activities and toolkits developed by cluster marketing manager in market
- Lead local-specific marketing activation including digital marketing, media, sampling, etc. while ensuring strong integration & synergy with cluster plan
Job Scope
To drive for excellent localization and activation, the brand manager needs to have profound understanding of local consumers and strong marketing expertise in the designated markets to drive operational excellence, particularly on localization of consumer communication, digital marketing, and media. This role should also possess strong communication skills and agility to liaise with cluster marketing manager, a cross-functional team (i.e. local trade marketing) to ensure quality and efficiency of in-market implementation and deliver market ambition and objectives.
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