Brand Manager - Pringles

Mars (External) Open · verified Sep 10, 2026

Hybrid AUS-Victoria-Melbourne Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Mars (External). AUS-Victoria-Melbourne · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Co-create Pringles’ five-year growth direction by finding market openings and turning consumer insight into priorities
Build campaigns with creative, media, and digital agencies across paid, earned, shared, and owned channels
Run the three-to-five-year innovation pipeline with R&D, supply chain, and sales, keeping launches on schedule, budget, and brand
Align Portfolio, Sales, Category, Shopper Marketing, Finance, and Supply stakeholders around the brand
Use scan and market data, including Nielsen/IRI, to assess results and recommend commercial action

What you bring

Marketing experience, preferably in a fast-moving consumer goods environment
End-to-end project leadership from strategic idea through customer-facing shelf execution
Advanced analytical ability to turn scan, customer, and market data into growth actions
Composure in ambiguity and change, with the ability to navigate stakeholders and create new processes
Clear storytelling and communication, with confidence to offer fresh perspectives and challenge existing approaches

Who this fits

You’ll suit a self-reliant, decisive marketer who enjoys fast-paced work, autonomy, and turning insight into creative action. The role is based in Melbourne, Victoria, with hybrid working and full-time hours. You’ll work in a close, supportive team and report to the Portfolio Marketing Director.

From the employer

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, NUTRI GRAIN®, COCO POPS®, PRINGLES®, PEDIGREE®, WHISKAS®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® . We are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

Segment: Mars Snacking Australia

Role Title: Brand Manager - Pringles

Location: Melbourne, Vic

Hours: Full-time

Reporting to: Portfolio Marketing Director

We are on the hunt for a talented, passionate, and commercially savvy Brand Manager to lead our iconic Pringles brand and champion our ambitious Salty Snacks agenda across Australia.

Reporting to the Portfolio Marketing Director, this is a rare opportunity to own one of Australia’s most loved brands. If you are a self-reliant, decisive marketer who thrives in fast-paced environments, loves turning data-driven insights into creative action, and is excited by the prospect of shaping a brand's long-term growth strategy, this is the perfect next step for your career.

This is not your average brand management role. This is a unique strategic pivot point for Pringles in Australia.

You will play a defining role in co-creating the brand's from 5-year growth plan and strategy the ground up. Operating in a tight-knit, highly supportive team, you will have the autonomy to establish local ways of working, drive our innovation pipeline, and make real, tangible waves in the market.

Key Responsibilities

Growth Planning & Strategy: Co-create the 5-year strategic growth plans for Pringles, identifying untapped market opportunities, defining commercial priorities, and translating consumer insights into action.
Campaign & Creative Execution: Partner with premier agency networks (creative, media, digital) to build and execute high-impact campaigns across paid, earned, shared, and owned media (PESO).
Innovation Pipeline Management: Lead a robust 3-to-5-year innovation pipeline. Partner cross-functionally with R&D, Supply Chain, and Sales to deliver exciting packaging, flavour, and format innovations on time, on budget, and on brand.
Cross-Functional Collaboration: Serve as the central hub for the Pringles brand, aligning key local, regional, and global stakeholders across Portfolio, Sales, Category, Shopper Marketing, Finance, and Supply.
Commercial Analysis: Leverage scanning, scan data, and market metrics (such as Nielsen/IRI) to evaluate performance, understand business interdependencies, and provide clear recommendations for commercial action.

What You Will Bring

FMCG Marketing Experience: Marketing experience, ideally within a fast-moving consumer goods (FMCG) environment.
Strategic Thinkers & Doers: End-to-end project management experience with a track record of driving customer-facing initiatives from strategic idea generation to shelf execution.
Analytical Capability: Advanced analytical acumen with the ability to turn complex scan, customer, and market data into actionable growth strategies.
Ambiguity and Change Resilience: The capability to stay level-headed and navigate complex stakeholder networks, establish new processes, and champion ideas in evolving organizational environments.
Diverse & Authentic Perspective: Excellent storytelling and communication skills. We are looking for someone who isn't afraid to bring a fresh perspective, challenge the status quo, and voice their strategic thinking.

Why you’ll love working for Mars:

· Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.

· People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.

· Development: Shape your career with personalised development and real opportunities to grow from day one.

· Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.