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B2B Marketing Account Director

Marketbridge market-bridge.com Open
Hybrid London Full-time Director General Marketing

At a glance

Director-level General Marketing role at Marketbridge. London · full-time · £53,000–£62,000 base.

SalaryStated by Marketbridge
£53,000 – £62,000
Base salary for this role, in GBP per year, as published in the posting.
This role, from MarketbridgeOur estimate for the market: £33,000–£40,000Median £38,000
Above the market median of £38,000 for lead general marketing roles in London.
Worked out from 14 postings that stated pay, median £38,000. Last updated Mar 10, 2026.
RoleGeneral Marketing
SeniorityDirector
LocationLondon
WorkplaceHybrid
EmploymentFull-time
Base pay£53,000–£62,000
PostedNov 10, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Build client trust and develop account plans alongside senior agency colleagues
  • Find ways to grow accounts and assemble the agency colleagues best placed to pursue them
  • Shape account strategy from pitch through delivery, reviewing work before clients see it
  • Coach your team, guide development plans and help people build knowledge of client sectors and marketing
  • Manage account finances through forecasting, budgets, fee discussions and invoicing

What you bring

  • Extensive experience working in B2B marketing agencies
  • Experience leading a team and mentoring people
  • Strong forecasting and negotiation skills to protect account margins

Who this fits

This role suits an experienced B2B agency marketer who can guide client strategy, manage people and take responsibility for account finances. You’ll work from the London office three days a week. You must be eligible to work in the UK without visa sponsorship.

From the employer

THIS IS A HYBRID ROLE WORKING FROM OUR LONDON OFFICE, 3 DAYS P/W

ABOUT US

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.


ROLE OVERVIEW
An Account Director leads and develops client relationships, client strategy and team members to ensure
quality output, efficiency and profitability. They are an experienced people manager with a relentless desire for developing a high-performing team who deliver excellence on brief, on budget and on time. They have excellent communication skills and forensic attention to detail.

KEY RESPONSIBILITIES
Client Services and advisory
  • Build strong, trusted relationships across all client levels, inspiring them through strategic and creative thinking.
  • Drive long-term client planning and growth in partnership with the Client Director and wider management team, including the development and activation of account plans.
  • Identify opportunities for expansion and growth, and assemble the right agency members to address those opportunities.
  • Develop and maintain a deep knowledge of client markets, industries and competitors and operationalise that knowledge across all aspects of your work – internal and external briefings and presentations, briefs and growth engagements.
  • Maintain a deep understanding of the Marketbridge solutions and services and be able to clearly articulate the value and relevance to our clients.
  • Lead the strategic development of accounts and challenge creative solutions from pitch through delivery and impact.
  • Ensure best practice standards are consistently followed across all client work.
  • Identify market developments and industry trends to create opportunities for clients and the agency.
  • Review all work before client presentation to ensure it is on brief strategically and creatively and meets our exceptionally high standards.
  • Proactively participate in strategic planning and commercial performance reviews.
  • Maintain and develop extensive knowledge of marketing channels, trends, technologies and tools.
People
  • Manage their team to ensure the highest levels of client experience are delivered, considering relationships, capabilities, skills, and team composition.
  • Develop and proactively manage personal development plans for direct team members, and oversee those managed by your direct team members.
  • Ensure the team is enabled and supported to reach its potential through active learning about the Marketbridge offer, marketing trends, client industries and competitors.
  • Embrace and deploy a coaching style to support the Client Director in the creation of a high-performing team.
Financial Management
  • Be responsible for the financial performance of your accounts, leading forecasting, budget management, fee negotiation and invoicing processes.
  • Proactively manage the expectations of the Client Director to ensure they are informed about the financial performance and opportunities.

ESSENTIAL SKILLS AND ATTRIBUTES
  • Extensive B2B marketing agency experience.
  • Experience of team management and ability to inspire and mentor.
  • Strong organisational and multitasking skills.
  • Ability to work independently using own initiative.
  • Exceptional attention to detail and accuracy.
  • Able to prioritise conflicting responsibilities and manage workloads for self and others.
  • Curious, strategic thinker with ability to communicate strategic recommendations succinctly.
  • Strong creative judgment and ability to pool resources effectively.
  • Strong negotiation skills and ability to maintain margin through effective forecasting.
  • Calm under pressure in fast‑paced environments.
  • Excellent verbal, written and presentation skills.
  • Ability to influence, motivate and enthuse others.
  • Strong problem‑solving skills and ability to adapt quickly to change.
  • Able to build strong partnerships with clients and internal teams.
IDEAL CHARACTERISTICS
  • Experience working within a fully integrated B2B marketing agency.
  • Experience planning and selling Pan‑European marketing communication strategies.
  • Experience managing a team.
  • Highly experienced at presenting ideas.
  • Experience working with technology clients.

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritise well-being, flexibility, and growth. Here’s what you can look forward to:

  • 🏖️ Time Off & Flexibility – Generous time off & paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.

  • 💙 Health & Wellness – Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness.

  • 💰 Financial Security – Pension with company match.

  • 📚 Learning & Growth – A professional development fund (£500) and continuous learning programs to invest in your career.

  • 💻 Tech & Perks – Company-provided laptop & accessories, Chat GPT Enterprise access, monthly Wi-Fi & mobile phone allowance (depending on the role).

Note: This position requires candidates to be eligible to work in the UK without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

Any personal data you provide will be processed for recruitment purposes in accordance with our privacy policy and applicable data protection laws. We will use this information to assess your application and manage the hiring process, and will retain it only for as long as necessary or as required by law.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is £53,000 - £62,000.
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing£50k+

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.