Head of Global Demand Generation

Mapbox mapbox.com Open · verified Sep 10, 2026

Mapbox US Full-time Director Demand Generation

Leadership Demand Generation role at Mapbox. Mapbox US · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global demand plan around pipeline and revenue goals for SMB, mid-market, and enterprise audiences
Run integrated campaigns through paid media, content syndication, events, webinars, email, and partner marketing
Build an ABM motion for valuable enterprise accounts alongside sales leaders
Improve conversion from first interaction through qualified leads, opportunities, and closed business
Lead marketing technology, attribution, automated lead handling, agencies, budget, and team development

What you bring

You bring at least ten years in B2B demand generation, including five or more years in director or senior management roles
You have produced sourced and influenced pipeline across multiple international markets
You combine hands-on and strategic command of CRM, marketing automation, ABM, attribution, and web analytics systems
You use marketing analytics, attribution methods, and KPIs such as CAC, LTV, conversion, and payback to guide decisions
You hold a bachelor's degree in marketing, business, or a related discipline, or equivalent practical experience

Who this fits

This role suits a data-focused demand generation leader who can connect marketing and sales around shared pipeline outcomes, lead a global team, and apply AI or machine learning to marketing workflows and forecasting. The position supports hybrid or remote work where available, with the specific work location discussed with the recruiter. Mapbox participates in E-Verify for work authorization checks.

From the employer

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

What We Do

The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.

What You'll Do

We are seeking a data-driven, strategic, and execution-oriented Head of Global Demand Generation to lead our global pipeline generation engine. In this role, you will design, execute, and optimize multi-channel demand generation strategies that drive scalable, predictable revenue growth across global markets. Your mission is to: 1) drive a high volume of new mapbox accounts, and 2) deliver incremental marketing generated and influenced sales pipeline through marketing programs. You will manage a high- performing team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital marketing campaigns, and marketing operations.
We are seeking a forward-thinking demand generation leader who can apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights.
- Global Strategy & Pipeline Growth: Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments.
- Integrated Campaign Management: Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing).
- Account-Based Marketing (ABM): Build and scale a high-impact ABM program targeting high-value enterprise accounts in tight alignment with Sales leadership.
- Funnel & Conversion Optimization: Monitor, analyze, and optimize full-funnel performance metrics—from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals.
- Marketing Tech & Operations: Lead the MarTech roadmap (e.g., Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management.
- Sales & Marketing Alignment: Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging.
- Budget & Agency Management: Manage the global demand gen budget, optimizing ROI and payback periods; oversee external agencies, vendors, and contractor relationships.
- Team Leadership: Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team.

What We Believe are Important Traits for This Role

Experience: 10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role (SaaS or Tech industry preferred).
Proven Track Record: Demonstrated success driving sourced and influenced pipeline across multi-region global markets.
Technical Mastery: Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools).
Analytical Mindset: Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period).
Cross-Functional Leadership: Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals.
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

What We Value

In addition to our core values, which are not unique to this position and are necessary for Mapbox leaders:

We value high-performing creative individuals who dig into problems and opportunities.
We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.
We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

How We Support You

Hybrid/Remote Options: Enjoy flexibility to work comfortably from home or periodically from an office where applicable.
Comprehensive Healthcare: Private medical coverage for you and your dependents.
Family-First Support: Generous maternity and paternity leave policies to support your growing family.
Fertility & Family Building: Inclusive fertility support. Grow your family on your terms.
Lifestyle Spending Account: Contributions to support your health, wellness, and personal growth.
Balance & Brainpower: Mental health support for you and your dependents.
Rest & Recharge: Flexible paid time away, company holidays, and generous absence policies.
Time Off to Give Back: Dedicated paid volunteering time in addition to your standard PTO.
Invest & Grow: Retirement plans with competitive matching.

Our annual base compensation for this role ranges from $179,350 - $242,650 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information.

By applying for this position, you acknowledge that you agree to the Mapbox Privacy Policy which is linked here.

Mapbox participates in E-Verify to confirm employee work authorization. Please refer to the Notice of E-Verify Participation and Right to Work posters for more information.

We are committed to a fair and equitable hiring process. We do not discriminate against any protected class.