Sr. Mgr.-Digital Marketing
Chandigarh Senior Digital Marketing
Senior Digital Marketing role at Mahindra. Chandigarh.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape digital plans that support acquisition, retention, engagement, budgets, and performance goals
- You'll run and refine paid campaigns across Google Ads, Meta, LinkedIn, YouTube, PPC, display, and remarketing
- You'll improve organic reach through SEO, including technical fixes, keyword tracking, backlinks, and site health
- You'll guide content, social, website, UX, conversion, CRM, and automation work with internal and external partners
- You'll analyze results in Google Analytics, Search Console, Power BI, or Tableau and turn findings into recommendations
What you bring
- You'll have an MBA in Marketing
- You'll bring hands-on capability across paid media, SEO, content, social, websites, CRM, and marketing automation
- You'll be able to use digital analytics and reporting tools to evaluate campaigns and advise leadership
Who this fits
This role suits a senior digital marketer who can connect strategy with execution across acquisition, SEO, content, websites, automation, and reporting. The position is based in Chandigarh, India, and the listing does not state travel, remote-work, timezone, visa, or people-management requirements.
From the employer
Responsibilities & Key Deliverables
Strategic Planning
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Drive customer acquisition, retention, and engagement initiatives through digital channels.
- Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
- Manage annual digital marketing plans, budgets, and KPIs.
Performance Marketing
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Monitor campaign performance and maximize ROI through data-driven optimization.
- Manage PPC, display advertising, remarketing, and lead generation campaigns.
Search Engine Optimization (SEO)
- Lead SEO strategy to improve website visibility and organic traffic.
- Collaborate with content and web development teams to implement on-page and technical SEO improvements.
- Monitor keyword rankings, backlink profiles, and website health metrics.
Content & Social Media Marketing
- Develop content strategies that support brand positioning and lead generation goals.
- Oversee social media campaigns across relevant platforms.
- Ensure consistent brand messaging across all digital channels.
- Manage agency partners, content creators, and influencers where required.
Website & Marketing Automation
- Oversee website performance, UX optimization, and conversion rate improvement initiatives.
- Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
- Coordinate with IT and development teams for website enhancements and integrations.
Analytics & Reporting
- Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
- Build dashboards and provide actionable insights to leadership.
- Measure campaign effectiveness and recommend strategic improvements.
Preferred Industries
Education Qualification
MBA in Marketing
General Experience
Critical Experience
System Generated Core Skills
System Generated Secondary Skills
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