Intern, Digital Marketing
Entry-level Digital Marketing role at Marina Bay Sands. Centennial Tower · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Coordinate campaign launches with internal teams, creative partners and agencies to keep delivery on schedule
- Research audiences, competitors and marketing technology to guide campaign choices and improve engagement
- Run cross-channel activity across paid search, display, social, email and partner channels
- Support paid search, EDM delivery and Google Business Profile management across Marina Bay Sands properties
- Analyze campaign outcomes and prepare reports or presentations that inform future improvements
What you bring
- You are pursuing a diploma or degree in marketing, business, communications, media, e-commerce, analytics or a related field
- You can coordinate projects and communicate clearly in writing and conversation
- You are proactive, organized and detail-focused when managing issues in a fast-moving setting
- You bring a willingness to learn and strong analytical thinking
Who this fits
This role suits a current student who wants hands-on exposure to digital campaigns, customer experience and marketing analytics. You should be comfortable coordinating with multiple teams, solving problems and managing detail. The position is full-time and based at Centennial Tower in Singapore.
From the employer
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
Campaign Support & Personalization
Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
Support end-to-end delivery of paid search campaigns from understand the activation, briefing agencies, proposing keywords/copies and reviewing the search proposal to confirming live dates and updating proof of delivery records.
Manage Google Business Profile across Marina Bay Sands properties.
Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
Marketing automation:
Assist on EDM execution, from managing content calendars to collaborating with various teams on EDM creative, setup, deployment and reporting.
Analytics
Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance
Job Requirements
Education & Certification
Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, Business Analytics or a related discipline.
Experience
Familiarity with digital marketing / paid media campaign is a plus.
Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) a plus
Other Prerequisites
Campaign coordination and project management skills
Passion for digital marketing and customer experience
Proactive, organised and detail-oriented with ability to manage, troubleshoot and problem solve in a fast-paced environment
Willingness to learn attitude
Possess strong written and verbal communication skills
Strong analytical skills preferred
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
Not this one either?
Claude or ChatGPT reads the other 62,107 for you.
Get better matches →