Brand Manager - CE Business

Mahindra mahindra.com Open · verified Sep 30, 2026

Chakan Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at Mahindra. Chakan.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

LocationChakan

PostedSep 30, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build the brand around agreed strategy, with long-term sales and profitability as the goals
Plan and deliver yearly ATL, BTL, CRM, digital, social and local media activity, including TV, print and OOH
Carry out ATL and BTL plans set by marketing leaders, coordinating closely with Marketing Services
Coordinate product development projects with Product Planning, covering launches and go-to-market plans
Arrange customer meetings at area offices or dealerships, plus plant visits for key customers

What you bring

An MBA, preferably with a marketing focus
Five to ten years of general experience, with prior field sales experience required
Commercial and financial judgment to shape sound proposals, plus the ability to draw consumer insights into brand and product ideas
Experience developing and delivering media plans, working across stakeholder interests, and hands-on use of digital marketing and AI tools

Who this fits

This manager role suits someone with field sales experience who can combine brand execution, commercial proposals and consumer insight. The position is based in Chakan, India.

From the employer

Responsibilities & Key Deliverables

Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability.
To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH.
To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches and devised Go-To-Market Strategy.
Organize customer meets at AO/Dealership level and plant visit for key customers.

Preferred Industries

Automotive IndustryConstructionM&H Commercial Vehic

Education Qualification

MBA; MBA in Marketing

General Experience

5-10 years (Min 3 years sales experience is preferred)

Critical Experience

Should have prior field sales experience.
Is able to develop commercially and financially sound business proposals.
Has the ability to garner consumer insights, generate innovative brand concepts and product ideas
Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly
Hands on experience in Digital Marketing and AI tools

System Generated Core Skills

Strategic PlanningSalesMarket PlanningMarketingSocial Media Marketing (SMM)ATL AdvertisingCustomer Relationship Management (CRM)Media StrategyProject ManagementProgram ManagementProgram DevelopmentProduct PlanningSales PlanningMarket ResearchConsumer InsightingIdea GenerationStakeholder ManagementProduct KnowledgeBrand StrategyProcess Knowledge - MPDSBrand ActivationAdvertisingSales SupportMarketing CampaignsBrand MarketingCustomer Value PropositionVisual Brand Identity & CommunicationConsumer MarketingMarketing MetricsMarketing StrategyPromotional Marketing