Business Developer - Coffee Solutions
Lyreco Group Open · verified Oct 8, 2026 At a glance
Mid-level Business Development role at Lyreco Group. Field Based · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build the Thailand growth plan for workplace coffee and keep a qualified sales pipeline moving
- Find new B2B prospects and expand coffee subscriptions among existing Lyreco customers
- Equip sales teams to sell the offer, then lead customer demos, proposals and negotiations
- Coordinate customer onboarding, equipment setup and training from signed deal to operation
- Track competitor pricing and market shifts, then recommend service changes that improve growth and profit
What you bring
- At least five years in business development, B2B sales, hospitality, food service or a related area
- A record of winning new customers and growing existing business
- Strong commercial judgment, clear presentation and negotiation skills, and the ability to influence stakeholders
- Good written and spoken English, plus the ability to work independently
Who this fits
This role suits a commercially minded business developer who can take a coffee solution from growth planning through customer implementation. It is field based in Thailand and calls for independent work with sales, merchandising and marketing teams.
From the employer
Business Developer – Coffee Solutions
Lyreco Coffee Solutions is a subscription-based workplace coffee service providing coffee machines, coffee beans and consumables to B2B customers. We are looking for a Business Development Manager to lead the development and growth of this solution in Thailand. The role is responsible for creating and executing the commercial growth strategy, developing a sales pipeline, supporting sales teams, leading customer presentations and negotiations, overseeing successful implementations and delivering profitable growth.
Your role and impact
Business Development & Sales Growth
Develop and execute the strategic growth plan for Lyreco Coffee Solutions.
Build, manage and maintain a robust sales pipeline.
Generate new business opportunities through prospecting, networking and referrals.
Identify opportunities within existing Lyreco customers to increase share of wallet.
Support B2B Sales teams in promoting Coffee Solutions.
Conduct customer presentations, product demonstrations and commercial negotiations.
Prepare quotations, tenders and contract proposals.
Deliver agreed sales, gross profit and recurring revenue targets.
Drive customer retention and subscription renewals.
Cross-Functional Leadership
Work closely with B2B Account teams to create qualified opportunities.
Collaborate with Merchandising to maintain a competitive product offering.
Work with Marketing on campaigns and lead-generation initiatives.
Act as the internal subject matter expert for workplace coffee solutions.
Category & Market Development
Monitor competitor activities, pricing and market trends.
Identify new opportunities and service enhancements.
Recommend initiatives to accelerate growth and profitability.
Customer Implementation
Manage the onboarding and implementation of new customers.
Coordinate equipment installation and customer training.
Ensure a seamless customer experience from sale through to operation.
What you will bring
At least 5 years of experience in Business Development, B2B Sales, Hospitality, Food Service or a related sector.
A proven track record of acquiring and growing new business.
Strong commercial and financial acumen.
Excellent presentation, communication and negotiation skills.
Strong stakeholder-management and influencing capabilities.
The ability to work independently in an entrepreneurial environment.
Good command of written and spoken English.
How success will be measured
Your success in this role will be reflected through:
New subscription revenue generated.
Gross profit delivered.
Number of new Coffee Solutions customers acquired.
Pipeline value and conversion rate.
Customer retention and renewal rates.
Achievement of annual sales and profitability objectives.
Why join Lyreco?
This role offers the opportunity to take ownership of a growing business solution while working closely with Sales, Merchandising, Marketing and other teams across Lyreco.
You will be empowered to shape the market approach, develop customer relationships and turn new opportunities into sustainable, profitable growth. Your ideas, commercial judgement and contribution will directly influence the success of Lyreco Coffee Solutions in Thailand.
At Lyreco, it is more than a job. It is an opportunity to grow, make an impact and Create Great Together.
Ready to create great with us?
If you are a commercially driven business developer who enjoys building new opportunities, influencing stakeholders and taking a solution from strategy through to successful execution, we would be pleased to hear from you.
Apply and help us shape the future of workplace coffee solutions in Thailand.
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