PPC Specialist
At a glance
Mid-level Paid Search / PPC role at Lula. Cape Town · full-time.
Pay not stated Paid Search / PPC salary
growthroles summary, based on the employer's posting.
What you'll do
- Take charge of the Google and Microsoft ad accounts after a three-to-six-month transition with the current agency
- Review account setup, tracking, keywords, audiences and spend, then decide what to retain, repair or stop
- Run brand, non-brand and Performance Max campaigns toward funded customers, using approved outcomes to guide bidding
- Test ads, bids and landing pages with CRO, Product and Creative Studio, then share the results and lessons
- Track budgets and connect paid-search spend to funded customers in reports for weekly growth reviews
What you bring
- At least five years managing Google Ads hands-on, including accounts with meaningful monthly spend
- You have worked in lead generation and optimised campaigns for later-stage outcomes, such as funded customers or CRM-linked conversions
- You can use GA4, Google Tag Manager and Looker Studio, or comparable reporting software, and hold Google Ads certification
Who this fits
This mid-level role suits a hands-on paid-search specialist comfortable being accountable for customer quality and campaign economics. The position is based in Cape Town, South Africa. Microsoft Ads experience and familiarity with the South African market are advantages.
From the employer
ABOUT LULA
Lula is on a mission to simplify business funding for South African SMEs. We build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. We’re a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape. Speaking of love, we’re looking for Lulas who love to make a difference to join our team and change the game.
CULTURE CODE
- We Embrace Curiosity - We continuously seek better ways to deliver value with a solutions-over-problems mindset.
- We win as One - We collaborate, build strong relationships and value diverse perspectives
- We’re Driven by Purpose - We are passionate and committed to delivering the best products and services for SMEs
- We Execute with Ambition - We set ambitious goals, embrace challenges, and deliver with focus and determination.
ROLE PURPOSE
You will run Lula's paid search accounts day to day, across Google Ads and Microsoft Ads. You will take over the accounts from our current agency, rebuild them around quality rather than volume, and optimise them for approved and funded customers, not just clicks and applications.
KEY RESPONSIBILITIES
Take over and own the accounts:
- Work alongside our agency during a 3–6 month handover, then take full ownership of the accounts.
- Audit account structure, tracking, keywords, audiences and spend, and recommend what to keep, fix or stop.
- Make sure tracking, conversion actions and access are clean and owned by Lula.
Optimise for quality, not volume:
- Manage brand, non-brand and Performance Max campaigns against an agreed cost per funded customer.
- Work with Analytics and the HubSpot team to feed approved and funded outcomes back into the ad platforms (offline conversion imports), and use them in bidding.
- Protect Lula's brand terms and monitor competitor activity on them.
- Manage keywords, negatives, audiences, ad copy and extensions to improve lead quality.
- Pause or cut campaigns that cannot reach target economics, and explain why.
Test and learn:
- Run structured tests on ads, bidding strategies and landing pages, with the CRO and Product teams.
- Work with the Creative Studio on ad copy and assets.
- Share what you learn, including what didn't work.
- Manage daily and monthly budget pacing.
Report and manage budgets:
- Manage daily and monthly budget pacing.
- Build and maintain clear reporting from spend through to funded customers.
- Present paid search performance in the weekly growth meeting.
SUCCESS MEASURES
- Funded customers and disbursement value from paid search
- Cost per funded customer against target
- Approval rate of paid search applications
- Brand search impression share
- Budget pacing accuracy
OUR TECH STACK
- Segment, Snowflake, Mix Panel, GA4, Iterable
THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR
- 5+ years of hands-on Google Ads management, with meaningful monthly budgets; Microsoft Ads experience is a plus.
- Experience in lead generation, ideally in financial services, lending, fintech or insurance.
- Experience optimising to down-funnel outcomes, such as offline conversion imports, value-based bidding or CRM-linked conversions.
- Strong skills in Google Analytics 4, Google Tag Manager and Looker Studio (or similar).
- Confidence with data: spreadsheets are second nature, and SQL or Google Ads scripts are a bonus.
- Google Ads certification.
- Knowledge of the South African market is a strong advantage.
Not this one either?
Claude or ChatGPT reads the other 91,973 for you.
Get better matches →
