Regional Sales Director
At a glance
Leadership Sales Leadership role at Lotus Bakeries. San Francisco.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set annual sales goals and account plans for your assigned national customers
- Build working relationships with retail buyers, brokers and distributors to support account growth and execution
- Visit stores to check market performance, spot gaps and confirm promotional activity is being carried out
- Protect account profitability by managing trade budgets and directing promotional spend
- Review weekly and monthly sales trends with Category, then turn findings into actions and customer presentations
What you bring
- At least eight years of progressive CPG sales experience; food experience is a plus
- You have sold to major U.S. grocery retailers through their headquarters teams
- You can assess the financial case for commercial proposals and manage forecasting, trade plans and customer accounts
- You have worked with syndicated data such as Nielsen, IRI or SPINS and used it to build sales presentations
- You bring a track record of developing business and selling new products, plus strong PowerPoint and Excel skills
Who this fits
This director role suits an experienced CPG seller who has owned grocery accounts and can pair commercial judgment with hands-on customer development. Expect travel of up to thirty percent for customer meetings, the San Francisco office, conferences and trade shows.
From the employer
The Regional Sales Director is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major grocery channel retailers at the HQ level. This role will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.
- Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
- Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
- Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
- Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
- Reporting/Analysis: Collaborate with Category on analyzing and interpreting weekly and monthly sales trends across accounts - turning analysis into actionable insights.
- Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
- 8+ years or more of progressive CPG experience; food experience a plus
- Understanding of the U.S. retail markets with specific experience calling on key Grocery retailers at the HQ level
- Solid financial acumen to assess and determine viability of commercial proposals.
- Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
- Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
- Travel up to 30% annually required to attend customer meetings, travel to Lotus Bakeries North America office in San Francisco, industry conferences, and selling trade shows.
- Proven business development track record with a passion to grow the business and sell in innovation.
- Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel
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