Senior Manager, Brand Operations
lolablankets Open · verified Oct 19, 2026 At a glance
Senior Brand Marketing role at lolablankets. New York or Utah · no salary stated · we estimate $124,813–$174,981 across the United States.
lolablankets has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set Brand Marketing’s meeting and planning cadence, preparing materials for leadership reviews, team syncs and budget cycles
- Turn annual brand goals into quarterly work plans with owners, milestones and measures, then keep deadlines and priorities moving
- Build leadership decks and reporting on brand health, social results, earned media, community growth, content costs and budget performance
- Coordinate campaign and launch calendars with Integrated Marketing, Growth, Product and Commercial teams
- Scope and lead cross-team projects, improve processes and tools, and check whether major initiatives delivered lasting results
What you bring
- Five to seven years in strategy or marketing/business operations, including two years in-house at a high-growth consumer, DTC or retail brand
- Experience managing a senior leader’s or team’s planning cycle, leadership meetings, OKRs and follow-through
- Strong project management and independent analysis skills, with advanced Sheets or Excel and dashboarding experience
- You can make executive-ready decks and explain brand marketing across social, influencer, PR, partnerships and creative production
Who this fits
This role suits a senior operator who can influence teams without formal authority and move from analysis into execution. You’ll report to the VP of Brand Marketing and work across several marketing and business teams. New York or Utah candidates are preferred for a hybrid schedule of three office days weekly; remote applicants may be based in Austin or Los Angeles.
From the employer
About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Senior Manager, Brand Operations to be the operational right-hand to our VP of Brand Marketing. You will run the team's operating rhythm, turn brand vision into plans with owners and deadlines, own Brand Marketing’s data and reporting, and lead the special projects that fall between teams.
This will be a highly cross-functional role. At Lola Blankets, Brand Marketing includes social & influencer, community & ambassadors, PR & partnerships, and brand creative (design, production, video, and copy). You will work closely across all of these categories, as well as with our Strategy & Analytics, Integrated Marketing, Growth, and Finance teams.
Core Responsibilities
Brand Marketing Chief of Staff
- Run the operating rhythm for Brand Marketing: prepare the materials (documents + data) for leadership meetings, weekly team syncs, OKR check-ins, quarterly planning and budget reviews
- Build the VP's decks and narratives for executive, board and cross-functional reviews
- Translate brand vision and annual goals into quarterly plans with clear owners, milestones and success measures
- Drive clarity and accountability across the team: track projects, priorities and deadlines, follow up relentlessly, and escalate or re-prioritize when needed
- Keep Brand Marketing in sync with Integrated Marketing, Growth, Product and Commercial so campaigns, launches and calendars line up
- ‘Supercharge’ the effectiveness of every Brand Marketing team member, from the VP on down: Social & Influencer, Community & Ambassadors, PR & Partnerships, and Brand Creative
Champion Metric-Based Marketing
- Gather data, run analysis and generate insights on the questions that move the brand: brand awareness and health, social and influencer performance, earned media, community growth, content output and cost, and spend vs. budget and ROI
- Build and maintain usable dashboards and reporting that bring transparency to performance, resourcing and spend
- Work hand in hand with the BizOps Associate supporting Marketing on analysis, reporting and leadership decks, and partner with Strategy & Analytics and Finance on marketing budget planning, tracking and forecasting
Special Project Ownership
- Identify, prioritize and scope the highest-impact projects for Brand Marketing: define the problem and impact, build the business case, structure the plan, and build internal alignment
- Lead high-priority, cross-functional initiatives and unowned problem areas that fall outside normal department lines
- Stand up new processes and tools (intake, briefing, approvals, resourcing, agency and vendor management) and fix what's broken: “be hands on, don't hand off”
- Measure before-and-after results of every major initiative to ensure lasting improvement
- Jump in to provide leverage across Brand Marketing whenever and however needed
This role reports to the VP of Brand Marketing. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week. Also open to remote candidates in Austin or Los Angeles.
Qualifications
- 5–7 years of experience across consulting, corporate or brand strategy, or marketing/business operations, with at least 2 years in-house at a high-growth consumer, DTC or retail brand
- Experience running the operating cadence for a senior leader or team: planning cycles, leadership meetings, OKRs and follow-through
- Strong project management instincts: able to keep many workstreams on track, follow up relentlessly, and drive accountability without formal authority
- Ability to find the most important data, perform independent analysis, and translate it into strategies and actions; advanced Sheets/Excel, with dashboarding experience (SQL or Looker a plus)
- Clear, compelling storyteller who can build executive-ready decks and documents quickly
- Fluency in how brand marketing works (social, influencer, PR, partnerships and creative production) and respect for the creative process
- Comfort working cross-functionally to influence, enable and empower people from various backgrounds, skill sets and seniority levels
- Bias toward action: a track record of not just analyzing but executing in ambiguous environments
- Sound judgment and discretion with confidential information
What We Offer
- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets
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