Senior Graphic Designer -Matrimony

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalizing.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the center — access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About Lokal Matrimony
Lokal Matrimony is a hyperlocal matrimony platform focused on helping people discover compatible life partners based on their preferences, community, and regional connections. Our mission is to make partner search more relevant, convenient, and accessible through a compatibility-first approach that helps users find meaningful relationships.

We are looking for a creative and detail-oriented Senior Graphic Designer to bring the Lokal Matrimony experience to life through compelling visual designs. The role involves creating engaging social media creatives, promotional banners, campaign visuals, and performance marketing ads that connect with audiences, communicate the platform’s value, build trust, and drive user engagement and app installs.
About Role

We are looking for a creative and experienced Senior Graphic Designer to create high-quality visual content for Lokal Matrimony. The role involves designing engaging creatives for social media, digital advertising campaigns, app promotions, and brand communication, with a strong focus on attracting users, driving engagement, and supporting app installs.

The ideal candidate should have a strong design portfolio, a good understanding of digital advertising, and the ability to translate marketing objectives into compelling visual creatives.

Key Responsibilities

• Design engaging visual creatives for Facebook, Instagram, and other digital platforms.
• Create high-performing ad creatives, promotional banners, festival creatives, and campaign visuals for Lokal Matrimony.
• Develop creative assets for Meta Ads, influencer campaigns, and user acquisition initiatives.
• Maintain consistent brand identity, visual quality, and design standards across all platforms.
• Collaborate with marketing and performance marketing teams to develop creatives aligned with campaign objectives.
• Create multiple creative variations for A/B testing and campaign optimization.
• Apply visual storytelling, typography, color theory, and layout principles to produce impactful designs.
• Stay updated on the latest design trends, social media formats, and digital advertising best practices.
• Manage multiple design projects and ensure timely delivery of creative assets.

Requirements

• Any Graduation in any discipline is preferred.
• Minimum 4 years of experience in graphic design, preferably in digital marketing, advertising, or consumer-facing apps.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and other relevant design tools.
• Strong portfolio showcasing social media creatives, digital advertisements, promotional banners, and campaign designs.
• Good understanding of visual storytelling, typography, color theory, composition, and brand consistency.
• Knowledge of performance marketing creatives, Meta Ads, and creative testing is preferred.
• Ability to understand marketing briefs and translate them into effective visual concepts.
• Strong creativity, attention to detail, communication, and time management skills.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.