Member of GTM - Head of Growth
Leadership Growth Marketing role at Liquid. New York · full-time · $125,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll own paid acquisition strategy, execution, and optimization across channels, with accountability for efficiency and funded accounts
- You’ll run campaigns, audiences, bids, and creative tests while coordinating agencies and contractors
- You’ll build attribution, tracking, incrementality practices, and reporting to guide budget decisions
- You’ll turn performance insights into ICPs, hooks, ads, landing pages, and conversion paths
- You’ll guide compliant financial-product campaigns and the broader growth plan with the founding team
What you bring
- Bring at least one year of experience in performance marketing, paid acquisition, or growth
- Show hands-on campaign building, scaling, and optimization across Meta, Google, TikTok, and YouTube
- Understand attribution and tracking through MMPs, pixels, server-side systems, and conversion APIs
- Operate effectively in fast-moving settings with substantial ownership and decision-making responsibility
Who this fits
This role suits a hands-on growth builder who takes ownership, works directly in ad platforms, and thrives in a small, flat team. You’ll work onsite in New York City, with a higher likelihood of an in-person interview at the SoHo office. The job involves close work with the founding team and oversight of agencies, contractors, and creative partners.
From the employer
About Liquid
Liquid is building the future of trading. We offer a trading platform to trade anything, anytime, and anywhere. Our team is small, highly efficient, motivated, and focused on engineering excellence. We cultivate individuals that enjoy ownership and thrive off of agency. We operate with a flat organizational structure. All employees are expected to be hands-on, and contribute directly to the company's mission. Work ethic, contextual organization and strong prioritization are important. All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates.
About the role
We're hiring a Head of Growth to build and own our paid acquisition engine from the ground up. You'll be the one who creates this engine, scales it past seven figures in annual spend, and turns it into one of the company's core competitive advantages. This is a true builder role.
You'll be hands-on-keyboard in our ad accounts yourself while also managing agencies, contractors, and creative partners needed to move fast. You'll own the full funnel — from first impression to funded account — and be directly accountable for how efficiently we turn dollars into traders.
You'll work directly with the founding team, and your decisions will visibly move the company's most important numbers every week.
Responsibilities
Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth.
Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.
Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
Navigate ad platform policies for financial products: securing approvals, structuring compliant campaigns, and finding creative distribution paths where competitors get blocked.
Shape the growth roadmap alongside the founding team: budget allocation, channel mix, forecasting, and where paid fits alongside referral, content, and community-led growth.
Preferred Qualifications
1+ years of experience in performance marketing, , paid acquisition, or growth — ideally in consumer fintech, trading, crypto, or another high-growth consumer product.
Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube) — you've personally built, scaled, and optimized campaigns.
Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion API implementations, and the judgment to know when the data is lying to you.
Entrepreneurial mentality: you thrive in fast-paced environments with high levels of agency and ownership
Our interview process
We do not believe in traditional interview processes, and a practical experience is better for us to gauge your experience.
Work trials are paid generously and we may fly you out to New York City to integrate with the team and the office. For this application, please expect a higher chance to attend an interview with us in-person at our office in SoHo, Manhattan.
Compensation and benefits
$125,000 – $200,000 USD
Base salary is not only one of our total compensation package at Liquid, which also includes early equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, wellness benefits, transportation to-and-from office, and fully compensated lunch and dinner.