growthroles

China Commercial Director

Lincoln Electric lincolnelectric.com Open · verified Oct 22, 2026
Baoshan Director Sales Leadership

At a glance

Director-level Sales Leadership role at Lincoln Electric. Baoshan.

Pay not stated Sales Leadership salary

RoleSales Leadership
SeniorityDirector
LocationBaoshan
PostedSep 17, 2026 · 5w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Build multi-channel sales plans and forecasts, then track results and correct course against targets
  • Shape product, geographic, and pricing choices to strengthen market share and brand recognition
  • Review market research and competitor activity, adapting sales strategy as conditions change
  • Maintain key-account and strategic-partner relationships while supporting negotiations and deal closure
  • Set sales and customer training goals with HR and coordinate their rollout

What you bring

  • A bachelor’s degree is required, with an MBA preferred
  • At least ten years leading sales management for a business exceeding 100M in turnover
  • Experience selling a mixed product portfolio across distribution, direct, key-account, and industrial channels
  • Confidence interpreting financial reports and applying logical, process-led thinking
  • Fluent English and willingness to travel for sixty percent of the role

Who this fits

You’ll suit a senior sales leader who can combine channel planning, pricing, market analysis, key-account work, and team development. The role is based in Shanghai and requires travel for sixty percent of the time. English fluency is required, while additional languages are advantageous.

From the employer

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

Location: Shanghai - Hu Tai Road
Req ID: 27997

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Job Responsibilities

Responsibilities

  • Creates and develops strategic multiple channel Sales plans and realistic forecasts to achieve corporate objectives.
  • Builds the Lincoln Electric brand identity.
  • Develops and recommends product and geographic positioning and pricing strategy to produce the highest possible long-term market share and brand awareness.
  • Ensures effective assessments of sales results, and takes corrective action to guarantee achievement of sales objectives.
  • Oversees and evaluates market research and adjusts Sales strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Meets with key accounts, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
  • Establishes sales & customers training and development goals and co-ordinates with HR assuring effective implementation of process and programs supportive of goals

Job Requirements

Have a BA degree. A MBA would be preferred.

Minimum of 10 years successful experience in a Sales management role with 100M above turnover
Mixed products sales experienceAbility to read, understand and analyze financial reports.

Ability to read, understand and analyze financial reports.

Ability to travel 60% of the time.

Logical thinking and process driven

Good knowledge for all kinds of sales channel (distribution and direct) , Key account management and industrial segments
Fluency in English, any other languages is a plus.

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.

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