Marketing Specialist - Proliant Dairy Ingredients

lgi Open · verified Sep 11, 2026

Ankeny Full-time Mid-level General Marketing

Mid-level General Marketing role at lgi. Ankeny · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the brand strategy, visual standards, rebrand rollouts, and brand governance
Set yearly marketing priorities and run website, social, email, corporate communications, and content production
Generate and qualify leads, support sales prospecting, and build customer-facing tools and value propositions
Study customers, competitors, trends, and new applications to guide growth and product decisions
Support launches and events, track marketing results, and manage outside creative, digital, web, and print partners

What you bring

A bachelor's degree in marketing, communications, business, or a related area
At least three years of marketing experience preferred, including work in B2B environments
Experience with digital marketing, content creation, CRM or marketing tools, Microsoft Office, and marketing software
Background in food ingredients, dairy, agriculture, or manufacturing, plus support for international sales teams
Strong communication, project management, organization, prioritization, and willingness to travel domestically and overseas

Who this fits

You'll suit a hands-on marketer who can balance brand work, sales support, research, analytics, events, and vendor coordination. The role is based in Ankeny and requires daily availability, additional hours when needed, and domestic and overseas travel.

From the employer

The Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen Proliant Dairy's brand, support sales growth, generate qualified leads, and increase market awareness. This role serves as a strategic partner to the commercial team while also managing the day-to-day execution of marketing activities.

JOB QUALIFICATIONS:

Education:

Bachelor's degree in marketing, communications, business, or related field.

Experience:

3+ years of marketing experience preferred.

JOB DUTIES:

Brand & Communications

Lead and maintain the company's brand strategy and visual identity.
Manage rebranding initiatives, brand rollout activities, and brand governance.
Develop and execute annual marketing and communication plans.
Manage website content, social media, email campaigns, and corporate communications.
Create and maintain marketing materials, brochures, presentations, product literature, and digital content.

Sales & Lead Generation Support

Support commercial growth by generating, researching, and qualifying potential leads using available sales and marketing tools.
Assist the sales team with prospecting activities and lead pipeline development.
Develop customer-facing sales tools, presentations, and value propositions.
Measure marketing campaign effectiveness and contribution to sales opportunities.

Market Intelligence

Conduct market research to identify trends, customer needs, growth opportunities, and emerging applications.
Monitor competitor activities, positioning, product launches, pricing trends, and marketing strategies.
Provide actionable market insights to support strategic decision-making and product development.

Product & Event Marketing

Support product positioning, new product launches, and commercialization efforts.
Coordinate trade shows, conferences, customer events, and industry marketing activities.
Collaborate with Sales, R&D, Operations, and Leadership to ensure consistent messaging and market alignment.

Marketing Analytics

Track and report key marketing KPIs, including lead generation, digital engagement, campaign performance, and return on investment.
Recommend and implement continuous improvements based on data and market insights.

Vendor & Agency Management

Manage relationships with:
- Graphic designers
- Digital agencies
- Website vendors
- Photographers
- Printers
- Promotional product suppliers
Manage budgets and negotiate contracts when appropriate.

JOB REQUIREMENTS:

Strong communication, project management, and organizational skills.
Experience with digital marketing, content development, and CRM/marketing tools.
Ability to manage multiple projects and priorities simultaneously
Experience in B2B marketing.
Experience within food ingredients, dairy, agriculture, or manufacturing industries.
Experience supporting international sales organizations.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office and marketing software platforms.
Ability to work daily and other hours as required.
Ability to assist other work-related areas as required.
Ability to travel both domestically and overseas.

COMPREHENSIVE BENEFITS:

A choice of three quality affordable healthcare coverage options
Vision coverage
Dental coverage
Health savings account with employer contribution/flexible spending accounts
401(k) retirement plan
Paid time off starting at 3 week/annual and 9 paid holidays

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact human resources (515)-829-2378.

This is not necessarily an exhaustive list of the job duties and requirements associated with this job but is intended to represent an accurate reflection of the current job.