VP, Head of Paid Media
Leadership Paid Media role at LendingTree. Charlotte · $240,000–$280,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead paid acquisition strategy and execution across biddable media and partner channels
- Grow leads across several product areas while balancing volume, quality, and later-stage conversion
- Reallocate investment among channels to find the strongest overall business outcome
- Expand key channels and establish a fast, continuous testing approach
- Improve funnel performance with partner teams and build an in-house media organization
What you bring
- At least fifteen years in performance marketing, with a strong emphasis on generating leads
- Experience overseeing substantial paid media budgets and delivering profitable growth at scale
- Deep channel experience across SEM, paid social, programmatic, and affiliate or partner ecosystems
- A data-focused approach, rapid decision-making skills, and direct experience running campaigns
- Background in marketplaces or financial services, plus a record of developing strong teams
Who this fits
You'll suit a senior, hands-on performance marketing leader who can make fast, data-led choices in a large, competitive marketplace. The role combines campaign ownership with building an in-house team and is based in Charlotte, Seattle, or Denver, with office work Tuesday through Thursday and remote work Monday and Friday.
From the employer
*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.*
Overview
LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem.
We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value.
We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.
What You’ll Own
- Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
- Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
- Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
- Drive growth by expanding and optimizing key performance marketing channels, including:
- SEM (core growth driver)
- Paid Social
- Programmatic / Display
- Affiliate / Partner / Aggregator channels
- Experience driving a high-velocity testing culture
- Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
- Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.
What We’re Looking For
- 15+ years in performance marketing with a strong lead generation focus
- Experience managing large-scale paid media budgets
- Deep expertise across multiple channels:
- SEM
- Paid Social
- Programmatic
- Affiliate / Partner ecosystems
- Proven ability to drive profitable growth at scale
- Strong analytical mindset with ability to make rapid, data-driven decisions
- Experience operating in:
- Marketplace businesses
- Financial services / high-consideration categories (strong plus)
- Hands-on operator with experience running campaigns, not just managing teams or agencies
- Track record of building and developing high-performing teams
COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.
INCENTIVE COMPENSATION
Eligible for annual performance bonus
BENEFITS
Medical, dental, and vision insurance and 401(k) matching
OUR CULTURE
We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally.
We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!)
Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.
LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.