Social Content Specialist - University of Texas

Learfield Open · verified Sep 13, 2026

Austin Full-time Mid-level Social Media

Mid-level Social Media role at Learfield. Austin · full-time · no salary stated · we estimate $71,000–$91,000.

Estimated pay

Learfield has not published a salary for this role. The figure below is our estimate, not theirs.

$71,000 – $91,000

What the middle half of mid-level social media roles in Austin paid, among postings that did state a salary.

Worked out from 16 postings that stated pay, median $81,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll manage a content calendar for athletic social channels, fan engagement, and revenue goals
You’ll create original, branded, and NIL video and social work with school teams
You’ll develop partner content that promotes licensed products and retail sales
You’ll carry concepts through writing, production, filming, editing, and final delivery
You’ll coordinate athletics, sales, NIL, CLC, and production teams on content initiatives

What you bring

You bring at least three years creating content that produced engagement and measurable results
You can meet deadlines and work effectively in a fast-moving environment
You communicate well, including presenting concepts and strategies to executive leaders
You’re organized, detail-focused, and strong at administration, reasoning, and problem-solving
You can work forty hours weekly, including home games, select events, and NIL activations outside standard hours

Who this fits

You’ll work on-site at the University in Austin and collaborate across athletics, sales, NIL, licensing, and production teams. This role suits someone who can create content, manage details, and communicate with multiple stakeholders. Sports industry experience and Adobe Creative Cloud experience are preferred, not required.

From the employer

As part of Longhorn Sports Properties and in close collaboration with Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department and Collegiate Licensing Company (CLC). Reporting to the Director of NIL Revenue and Activation, this role partners with the Executive Producer, CLC, local sales and NIL teams, athletic department content teams, and school production staff to plan and execute original and branded content initiatives. The position manages a comprehensive content calendar that strengthens fan engagement and supports revenue growth across athletic social media platforms.

Essential Functions and Responsibilities

Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement surrounding licensed product and retail across social channels and generate revenue opportunities for local sales staff.
Support the development of custom-branded social content for licensee and retail partners, and athletics to promote product sales.
Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
Serve as a liaison—between the athletics department content team, local Learfield sales teams, the NIL team, and CLC.
Collaborate with athletics content teams to produce CLC-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
Support the creative process from concept through final deliverables, including writing, producing, shooting, and editing.
Assist the NIL and Studios team in the creative development of CLC-led original content initiatives.
Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.

Minimum Qualifications:

3+ years of experience in developing creative content that has driven engagement and measurable results.
Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
Creative thinker with the ability to generate ideas that support project goals and initiatives.
Strong administrative, critical-reasoning, and problem-solving skills.
Highly organized, efficient, and strong attention to detail.
Must be able to work 40 hours per week, including home games, select events, and NIL activations, along with other department and property priorities, occurring outside traditional business hours.

Preferred Qualifications:

Experience using Adobe Creative Cloud.
Experience working in the sports industry—ideally collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.