Vice President of Marketing - Restaurants
Leadership Marketing Leadership role at Leap Brands. Orlando · full-time · no salary stated · we estimate $79,000–$175,000.
Leap Brands has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set digital marketing direction and identify growth opportunities across online channels
- You'll oversee website improvements with other teams to strengthen user experience and conversions
- You'll manage loyalty programs and apps to encourage retention and repeat visits
- You'll use CRM data to shape targeted campaigns and personalized customer messages
- You'll run, measure, and refine advertising, content, automation, and reporting work
What you bring
- You'll have a bachelor's degree in marketing, business, or a related field; an MBA is a plus
- You'll bring at least five years in digital marketing, including strategy development and execution
- You'll understand digital channels, website management, loyalty applications, and CRM
- You'll work comfortably with Google Analytics, CRM platforms, and marketing automation software
- You'll demonstrate strong analytical, communication, and leadership abilities
Who this fits
This role suits a marketing leader who can own digital strategy, customer engagement, and performance optimization across a restaurant business. It is a full-time position based in Orlando. The listing does not state travel, timezone, visa, or remote-work requirements.
From the employer
Position Overview:
As the Head of Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.
Responsibilities:
Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.
- Identify opportunities for growth and innovation in digital marketing channels.
Website Management:
- Oversee the management and optimization of company websites to enhance user experience and drive conversions.
- Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.
Loyalty Applications:
- Manage and optimize loyalty programs and applications to drive customer retention and repeat business.
- Develop strategies to enhance loyalty program effectiveness and increase customer engagement.
CRM (Customer Relationship Management):
- Implement and manage CRM systems to track and analyze customer interactions and data.
- Develop targeted marketing campaigns and personalized messaging based on CRM insights.
Digital Advertising and Campaigns:
- Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.
- Monitor campaign performance and ROI to ensure effectiveness and efficiency.
Content Development and Marketing Automation:
- Lead the development of digital content, including website content, email campaigns, and social media posts.
- Implement marketing automation strategies to streamline processes and improve efficiency.
Analytics and Reporting:
- Track and analyze key performance metrics and digital marketing trends.
- Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ of experience in digital marketing, with a focus on digital strategy development and execution.
- Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.
- Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
- Excellent analytical, communication, and leadership skills.
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